Heidi Bergeron

Wildcard
DISC Type : csi

US Brand Marketing Director, PCA SKIN at CP Skin Health Group

Phoenix, Arizona, United States

Overview

Heidi has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

11-2022
US Brand Marketing Director, PCA SKIN at CP Skin Health Group
3-2021 - 11-2022
Senior Director of Brand Marketing at P.F. Chang's China Bistro Inc.
5-2019 - 3-2021
Director of Brand Marketing at P.F. Chang's China Bistro Inc.
2-2018 - 5-2019
Senior Brand Manager at P.F. Chang's China Bistro Inc.
11-2013 - 12-2014
Business Management Associate at General Mills

Education

Master of Business Administration - MBA from W. P. Carey School of Business – Arizona State University
B.S. Marketing from W. P. Carey School of Business – Arizona State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Phoenix, Arizona, United States Job Level : Mid-senior Designation : US Brand Marketing Director, PCA SKIN at CP Skin Health Group
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Heidi

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Heidi take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Heidi

Personality Compatibility


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