Heidi Freund

Examiner
DISC Type : cs

Senior Director - Marketing Strategy at Centene Corporation

United States

Overview

Heidi has no verified overview

Personality Overview

Tough To Convince

Process Oriented

Status Quo Seeker

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

8-2025
Senior Director - Marketing Strategy at Centene Corporation
2-2024 - 8-2025
Senior Director Consumer and Market Insights at Centene Corporation
10-2017 - 12-2023
Director, Enterprise Insights at CVS Health
11-2013 - 10-2017
Senior Manager, Enterprise Insights at CVS Health
6-2012 - 10-2013
Manager, Client Insights at CVS Health

Education

2010 - 2012
MBA from Wisconsin School of Business
BM from Viterbo University

More Information

Social Presence :

Prographics :

Exp : 14 Location : United States Job Level : Senior Designation : Senior Director - Marketing Strategy at Centene Corporation
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Heidi

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Heidi take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Heidi

Personality Compatibility


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