Heidi Gillmore

Examiner
DISC Type : cs

Senior Vice President, Strategy & Corporate Marketing at TerSera Therapeutics

Holland, Michigan, United States

Overview

Heidi Gillmore is a strategic marketing executive with extensive experience leading brands from $1MM to $600MM at all lifecycle stages. Her expertise spans M&A diligence, product launches, and building commercial organizations in the pharmaceutical sector. She earned a BA from the University of Northern Iowa and a Graduate Certificate from the University of Chicago.

Recognized as a "Top 25 Direct To Consumer Marketer of the Year. "

Personality Overview

Tough To Convince

Overcautious

Unexpressive

They tend to be clear about their needs and limitations and are unlikely to promise too much.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Brand Management
An architect of award-winning B2B and B2C campaigns, she has expertise in all aspects of brand management, including consumer and digital marketing across various media.
M&A Integration
Has significant experience in M&A diligence, assessment, and acquisition, and has led the commercial integration workstream for major acquisitions.
Portfolio Expansion
Focuses on building new sales and marketing organizations to support an expanding portfolio of products in diverse markets like oncology, urology, and women's health.

Media Appearances

Heidi has no verified media appearances

Work History

9-2022
Senior Vice President, Strategy & Corporate Marketing at TerSera Therapeutics
7-2020 - 9-2022
Senior Vice President, General Manager - Specialty Products / Commercial Excellence at TerSera Therapeutics
5-2019 - 7-2020
Senior Vice President, General Manager - US Oncology Business Unit at TerSera Therapeutics
10-2016 - 5-2019
Senior Vice President, Marketing at TerSera Therapeutics
1-2016 - 6-2016
Vice President, Rheumatology Marketing at Horizon Pharma plc

Education

Graduate Certificate from University of Chicago
BA from University of Northern Iowa

More Information

Social Presence :

Prographics :

Exp : 26 Location : Holland, Michigan, United States Job Level : Leadership Designation : Senior Vice President, Strategy & Corporate Marketing at TerSera Therapeutics
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Heidi

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Heidi take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Heidi

Personality Compatibility


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