Heidi Katz, BS Pharm, RPH

Judge
DISC Type : Dc

Associate Director Marketing Communications at LEO Pharma

New York City Metropolitan Area, United States

Overview

Heidi is an accomplished marketing and medical affairs leader in the pharma and biotech sectors, currently serving as the Associate Director of Marketing Communications at LEO Pharma. With a pharmacy degree from the University of Rhode Island, colleagues describe her as intelligent, dedicated, and hard-working, skilled in creating integrated commercial and medical strategies.

Outside of her primary role, Heidi is deeply committed to mentorship, guiding early-career women through The Early Career Women Collective and supporting students via the Industry Pharmacists Organization. She is passionate about empowering the next generation of leaders and helping them navigate their professional journeys.

Heidi serves as an Advisory Council Member for Seton Hall Universitys "Transformative Leadership in Disruptive Times" program.

Personality Overview

Quality Focused

Generally Skeptic

Fast But Wary

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

Peer-to-Peer Marketing
Her current role at LEO Pharma involves leading the strategic oversight for US peer-to-peer marketing and medical education programs, including revamping the Speaker Bureau.
Patient Advocacy
She leads patient ambassador and advocacy programs, demonstrating a professional focus on ensuring the patient's voice is central to marketing and medical strategies.
Mentoring Women
Acts as a Business Mentor for The Early Career Women Collective, where she guides and empowers women to step into leadership roles and advocate for themselves.

Media Appearances

Heidi has no verified media appearances

Work History

7-2022
Associate Director Marketing Communications at LEO Pharma
8-2021
Transformative Leadership in Disruptive Times Certificate Program Advisory Council Member at Seton Hall University
7-2021 - 7-2022
Associate Director, Global Medical Education--Fully Remote at Astellas Pharma US
3-2021 - 7-2021
Director, Medical Affairs at HRA Pharma
1-2021
Business Mentor for Women at The Early Career Women Collective

Education

BS from University of Rhode Island College of Pharmacy

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Associate Director Marketing Communications at LEO Pharma
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Heidi

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They can take decisions very fast if you manage to convince them.
  • Can Heidi take some risk or not?

  • The risks don’t matter much to them.

You And Heidi

Personality Compatibility


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