Heidi Lee in

Heidi Lee

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Chief Financial Officer at Rovers Medical Devices B.V.
📍 Eindhoven, North Brabant, Netherlands

Heidi is an entrepreneurial Chief Financial Officer at Rovers Medical Devices, skilled at telling the story behind the numbers. An all-round finance executive, she holds an Executive Master of Finance and Control and a M. Sc. in International Business, driving growth with a can-do attitude.

Outside of her core financial role, Heidi is motivated by continuous learning and cracking meaningful challenges. This is demonstrated by her completion of advanced French language courses and a professional certification in influencing with impact, showing a commitment to personal and professional development.

She is a vocal advocate for closing the gender gap in sleep diagnostics.

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Experience
13 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
Eindhoven, North Brabant, Netherlands
Personality Overview

How Heidi shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Heidi cares about

Healthcare Investing
Actively attends and shares insights from major industry events like the J. P. Morgan European Healthcare Symposium, focusing on value creation and innovation in MedTech.
Women in Health
Passionate about addressing the gender gap in medical fields, specifically highlighting the importance of polysomnography in improving women's sleep diagnostics.
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Career

Work history

3-2026
Chief Financial Officer
Rovers Medical Devices B.V.
1-2024 - 11-2025
Chief Financial Officer
Onera Health
12-2021 - 12-2023
Finance Director
Onera Health
2021 - 2021
Sales Controller
Upfield
10-2019 - 12-2020
Commercial Controller
Bugaboo
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2017
Executive Master of Finance and Control
TIAS School for Business and Society
2009 - 2011
M.Sc. International Business Finance-Marketing
Maastricht University School of Business and Economics
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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