Heini Zachariassen in

Heini Zachariassen

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Founder & Board Member at Vivino
📍 Copenhagen, Capital Region of Denmark, Denmark

Heini Zachariassen is a serial tech entrepreneur who founded Vivino, the worlds largest wine app and marketplace, which grew to over 70 million users. He now leads Vota, a community-driven restaurant rating platform. People often describe him as calm, focused, and innovational, with a philosophy of building products people genuinely want to use.

Originally from the remote Faroe Islands, Heinis background shaped his entrepreneurial approach. He is passionate about sharing his knowledge with other founders through his YouTube channel, "Raw Startup, " which gained over 100, 000 subscribers. He is also involved in philanthropy, helping to supply vehicles to Ukraine.

He is building a whiskey distillery on his native Faroe Islands to help diversify the local economy beyond fishing.

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Experience
27 Years
Current Role
Founder & Board Member
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Heini cares about

Product-Led Growth
He believes in obsessing over a product's core function to drive organic, word-of-mouth growth, as he successfully did by scaling Vivino to millions of users with minimal marketing spend.
Startup Mentorship
He created the "Raw Startup" YouTube channel, growing it to over 100, 000 subscribers by sharing brutally honest advice and practical insights for early-stage entrepreneurs.
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Career

Work history

9-2025
Founder & Board Member
Vivino
5-2025
Founder
Vota
4-2023 - 9-2025
Founder & Chairman
Vivino
9-2021 - 4-2023
Founder & Board Member
Vivino
9-2021
Co-Founder and Board Member
BrandHero
In the press

Media appearances

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Education
1994 - 1997
Bachelor of Business Administration - BBA
Syddansk Universitet - University of Southern Denmark
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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