Heini Zachariassen

Inspirer
DISC Type : di

Founder & Board Member at Vivino

Copenhagen, Capital Region of Denmark, Denmark

Overview

Heini Zachariassen is a serial tech entrepreneur who founded Vivino, the worlds largest wine app and marketplace, which grew to over 70 million users. He now leads Vota, a community-driven restaurant rating platform. People often describe him as calm, focused, and innovational, with a philosophy of building products people genuinely want to use.

Originally from the remote Faroe Islands, Heinis background shaped his entrepreneurial approach. He is passionate about sharing his knowledge with other founders through his YouTube channel, "Raw Startup, " which gained over 100, 000 subscribers. He is also involved in philanthropy, helping to supply vehicles to Ukraine.

He is building a whiskey distillery on his native Faroe Islands to help diversify the local economy beyond fishing.

Personality Overview

Charming & Persuasive

Decisive

Generous

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Product-Led Growth
He believes in obsessing over a product's core function to drive organic, word-of-mouth growth, as he successfully did by scaling Vivino to millions of users with minimal marketing spend.
Startup Mentorship
He created the "Raw Startup" YouTube channel, growing it to over 100, 000 subscribers by sharing brutally honest advice and practical insights for early-stage entrepreneurs.
Community-Driven Platforms
From Vivino's wine ratings to Vota's restaurant guide, he is focused on building platforms that rely on authentic user engagement and crowd-sourced data to provide value.

Media Appearances

Heini has no verified media appearances

Work History

9-2025
Founder & Board Member at Vivino
5-2025
Founder at Vota
4-2023 - 9-2025
Founder & Chairman at Vivino
9-2021 - 4-2023
Founder & Board Member at Vivino
9-2021
Co-Founder and Board Member at BrandHero

Education

1994 - 1997
Bachelor of Business Administration - BBA from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 27 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Founder & Board Member at Vivino
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Insights For Selling To Heini

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heini is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Heini

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Heini move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Heini take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Heini

Personality Compatibility


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