Helen (aka Nelly) Coupe
Login to view DISC.Helen is the Marketing Director at Shackleton, specializing in transformational growth strategies, brand positioning, and award-winning product innovation for major companies like Unilever and Kimberly-Clark. Educated at Aston University, colleagues describe her as a "visionary, " "creative, " and "brilliant" leader with a sharp eye for trends and a passion for building exceptional teams.
Her professional life is deeply connected to adventure and exploration through her work with the Shackleton brand. She is passionate about compelling brand stories, particularly the legacy of polar explorer Sir Ernest Shackleton, and translating that spirit of courage and optimism into modern marketing narratives and campaigns.
She was instrumental in launching Shackletons first high-performance ski collection, tested across five continents by professionals and military personnel.
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