Helen (aka Nelly) Coupe

Trailblazer
DISC Type : DI

Shackleton Marketing Director at Shackleton

London, England, United Kingdom

Overview

Helen is the Marketing Director at Shackleton, specializing in transformational growth strategies, brand positioning, and award-winning product innovation for major companies like Unilever and Kimberly-Clark. Educated at Aston University, colleagues describe her as a "visionary, " "creative, " and "brilliant" leader with a sharp eye for trends and a passion for building exceptional teams.

Her professional life is deeply connected to adventure and exploration through her work with the Shackleton brand. She is passionate about compelling brand stories, particularly the legacy of polar explorer Sir Ernest Shackleton, and translating that spirit of courage and optimism into modern marketing narratives and campaigns.

She was instrumental in launching Shackletons first high-performance ski collection, tested across five continents by professionals and military personnel.

Personality Overview

Friendly But Fast

Charismatic

Achievement-Oriented

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They will fight for you if they come to believe in you.

Topics They Care About

Brand Storytelling
Her work heavily involves weaving the historical narrative of explorer Ernest Shackleton into the brand's modern identity and product campaigns.
Transformational Growth
Her career focuses on executing strategies that deliver significant brand growth for both entrepreneurial start-ups and established blue-chip companies.
Product Innovation
She has a background in developing breakthrough campaigns and award-winning products, including launching Shackleton's first high-performance ski collection.

Media Appearances

Helen has no verified media appearances

Work History

8-2025
Shackleton Marketing Director at Shackleton
9-2022
NED & Marketing Advisory lead at VYBE™
1-2017 - 8-2025
CEO, Founder, Creative Director, Investor, Board Advisor at TDWT LTD.
1-2024 - 1-2025
Global Head of Marketing at Nelsons - The home of RESCUE Remedy, Bach Flower Remedies & Spatone at Nelsons
10-2020 - 9-2022
Senior Director, EMEA Regional Sector Leader - Feminine Hygiene at Kimberly-Clark

Education

1996 - 1999
Bachelor of Science (BSc) from Aston University
Education details unavailable from Waltham Toll Bar Comprehensive School

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Shackleton Marketing Director at Shackleton
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Insights For Selling To Helen (aka Nelly)

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen (aka Nelly) is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Helen (aka Nelly)

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Helen (aka Nelly) move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Helen (aka Nelly) take some risk or not?

  • If necessary, they will be ready to take risks.

You And Helen (aka Nelly)

Personality Compatibility


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