Helen Bennett

Enigma
DISC Type : cid

UK CEO at Weber Shandwick

Greater London, England, United Kingdom

Overview

Helen Bennett is the UK CEO of Weber Shandwick, a communications practitioner with over twenty years of experience. She specializes in helping brands in the FMCG, retail, and financial services sectors navigate complex changes. Helen holds an MA Hons from Cambridge University and has held multiple leadership roles within Weber Shandwick.

Helen is passionate about fostering positive and lasting change to address systemic inequalities. She has been involved in initiatives to support Black-owned businesses in the UK and contributed to creating a mental health charter for public relations professionals. She recently joined the board of trustees for the British Red Cross.

Interesting fact: Helen is described by a senior colleague as an "extraordinarily empathetic figure who possesses both sharp intellect and a vibrant personality. "

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Integrated Communications
Her career focuses on developing integrated UK and multi-market communications programs for global companies like Unilever, HSBC, and Aldi.
Corporate Transformation
She provides senior counsel to clients navigating complex change and issues, and describes the current era as an "age of transformation" for agencies.
AI in Communications
Leads an agency that is pioneering AI innovation from London, developing tools for reputation intelligence, crisis response, and creative strategy.

Media Appearances

Empathetic Leadership: Weber Shandwick's Helen Bennett. Featured in Creative Salon

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Weber Shandwick's Helen Bennett, Top 150 profile. Featured in PR Week UK

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Work History

4-2022
UK CEO at Weber Shandwick
5-2019 - 2-2023
Managing Director, Weber Shandwick London at Weber Shandwick
10-2018 - 5-2019
Global Client Experience Community Leader at Weber Shandwick
5-2017 - 5-2019
Managing Director, Client Experience at Weber Shandwick
2007 - 5-2017
Senior Director at Weber Shandwick

Education

1996 - 1999
MA Hons from Cambridge University
1989 - 1996
Education details unavailable from Loughborough High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater London, England, United Kingdom Job Level : N/A Designation : UK CEO at Weber Shandwick
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Helen

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Helen take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Helen

Personality Compatibility


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