Helen Leisengang

Inspirer
DISC Type : id

Head of Media Partnerships & Sponsorships at United Soccer League (USL)

New York, New York, United States

Overview

Helen has no verified overview

Personality Overview

Decisive

Generous

Confident & Optimistic

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Helen has no verified topics they care about

Media Appearances

Helen has no verified media appearances

Work History

1-2025
Head of Media Partnerships & Sponsorships at United Soccer League (USL)
1-2024 - 1-2025
Vice President Sales & Partnerships - CTV/OTT at StreamVantage
1-2024
Key Account Sales & Brand Partnerships Director - Retail Vertical at Pandora
Senior Vice President, Branded Content & Partnerships at iHeartMedia
Vice President of Sales, Brand Partnerships & Events at CBS Corporation

Education

Bachelor of Arts - BA from Collège LaSalle, Montréal
Marketing/Marketing Management from McGill University

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Media Partnerships & Sponsorships at United Soccer League (USL)
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Helen

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Helen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Helen

Personality Compatibility


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