Helen Wailes

Questioner
DISC Type : c

Senior Director, Communications at Boston Scientific

Singapore, Singapore

Overview

Helen is a strategic communications leader with over 20 years of experience, currently serving as Senior Director, Communications at Boston Scientific. She specializes in reputation management, C-suite advising, and public affairs across diverse markets in APAC, the Middle East, and Africa. She holds an MBA from the University of Birmingham and is described as professional, empathetic, and thorough.

Based in Singapore, Helen is passionate about mentoring and leadership development, actively participating in events like Mentor Walks to guide other professional women. She is also a strong proponent of effective storytelling in business, drawing inspiration from accomplished communicators.

She recently participated as a panelist in a discussion about the challenges of managing a crisis when a leader is the source of the issue.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Crisis Leadership
Her experience as a 'Crisis & Change Navigator' is validated by her recent participation in a panel discussing what to do 'when the leader is the crisis'.
Reputation Management
A core part of her role at Boston Scientific, where she is responsible for the company's reputation across 24 markets in the APAC region.
C-Suite Advising
Has extensive experience advising senior executives on integrated communications strategies, influencing policy, and navigating major corporate restructures.

Media Appearances

Helen has no verified media appearances

Work History

8-2018
Senior Director, Communications at Boston Scientific
4-2012 - 3-2018
Director, Communications and Government Affairs at GSK Consumer Healthcare
8-2005 - 7-2011
Director, Communications at AstraZeneca
9-1998 - 7-2005
Head of Public Relations at MyTravel, formerly Airtours (later merged to form Thomas Cook Group plc)
6-1996 - 7-1998
Account Director at Communique (later acquired by Burson-Marsteller)

Education

Master of Business Administration - MBA from University of Birmingham
Business Administration and Management from Cranfield School of Management

More Information

Social Presence :

Prographics :

Exp : 28 Location : Singapore, Singapore Job Level : Senior Designation : Senior Director, Communications at Boston Scientific
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Helen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Helen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Helen

Personality Compatibility


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