Helen Westmoreland

Evaluator
DISC Type : sdc

Founder and Managing Director at IGC Promotions

Byfleet, England, United Kingdom

Overview

Helen Westmoreland is the founder and Managing Director of Giftpoint, a major promotional gifts company she has led for over 25 years. She built her respected, international business, with operations in the UK, China, and Miami, from the ground up after learning the trade on-the-job in Hong Kong.

She is a strong advocate for gender equality in the workplace and her company is a proud supporter of the Womens Empowerment Principles. Based on her social engagement, she has a keen eye for quality products, useful marketing tools, and innovative travel accessories, and is deeply appreciative of her team.

Helen successfully established and grew her global company into a significant entity without a university degree.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Promotional Solutions
As the founder of Giftpoint for over 25 years, she is a leading figure in the promotional and marketing products industry.
Gender Equality
Her company publicly supports the Women's Empowerment Principles and she has always promoted gender equality and the advancement of women in the workplace.
Global Business
She expanded her company from the UK to include significant operations in Shanghai, China, and Miami, indicating a focus on international markets.

Media Appearances

Helen has no verified media appearances

Work History

9-2023
Founder and Managing Director at IGC Promotions
5-1995
Founder and Managing Director at Giftpoint Ltd / Giftpoint Europe

Education

Helen has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : Byfleet, England, United Kingdom Job Level : Leadership Designation : Founder and Managing Director at IGC Promotions
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Helen

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Helen take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Helen

Personality Compatibility


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