Karen Koziatek

Energizer
DISC Type : I

Forbes 30 Under 30: Freelance Photographer at Forbes

Detroit, Michigan, United States

Overview

Karen Koziatek is the Director of Global Brand Experience at Brainlab, where she shapes brand strategy for advanced surgical and AI systems. Described by colleagues as smart, strategic, creative, and collaborative, she has a background with brands like Forbes, HP, and lululemon. She holds a BFA from the College for Creative Studies.

Outside of her professional work, Karen is deeply committed to community causes. She has dedicated her time and skills to the Alzheimer’s Association and the Women’s March. She also serves on the Alumni Council for the College for Creative Studies, supporting the next generation of creative professionals.

She was recognized by Forbes as one of their "30 Under 30" for her work as a freelance photographer.

Personality Overview

Full Of Energy

Relationship Oriented

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Medtech Branding
Leads global brand experience at Brainlab, creating campaigns that connect complex medical technology with the people who rely on it.
Creative Strategy
Her career has focused on blending brand strategy and communication design for major brands like HP, Sephora, and lululemon.
Community Causes
An award-winning volunteer, she has contributed her strategic and design talents to the Alzheimer’s Association and Women’s March.

Media Appearances

Karen has no verified media appearances

Work History

7-2019 - 7-2019
Forbes 30 Under 30: Freelance Photographer at Forbes
10-2018
Global Brand Experience Creative Director at Brainlab
4-2018 - 10-2018
Creative Strategist at Waymark
6-2016 - 12-2017
Brand Experience Consultant at lululemon
10-2012 - 5-2018
Creative Director at Organic

Education

BFA from College for Creative Studies
2011 - 2011
Business Perspectives for Design Leaders from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 6 Location : Detroit, Michigan, United States Job Level : Mid-senior Designation : Forbes 30 Under 30: Freelance Photographer at Forbes
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Karen

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Karen take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Karen

Personality Compatibility


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