Helena Theakstone

Enthusiast
DISC Type : i

Digital Fundraising Lead at Comic Relief

United Kingdom

Overview

As the Digital Fundraising Lead at Comic Relief, Helena leverages experience from leadership roles at PwC, M&S, and Cancer Research UK. She is a marketing leader specializing in AI-driven digital transformation and data-driven strategy, holding a diploma from the Institute of Direct Marketing.

Outside of her professional life, Helena is an active runner who enjoys taking on new challenges. She is deeply committed to purpose-led work, drawn to organizations that use creativity and passion to tackle significant societal issues like poverty and disease.

She is a strong advocate for using AI tools like ChatGPT to "super power" marketers, enabling them to achieve more with less.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

AI in Marketing
Believes tools like ChatGPT are revolutionizing the marketing field and empowering marketers to be more efficient and creative, as stated in a recent post.
Purpose-Led Work
Her career choices, including long tenures at Cancer Research UK and her current role at Comic Relief, demonstrate a strong commitment to working for impactful causes.
Digital Transformation
A core theme of her professional identity, specializing in driving digital change and integrating marketing technology to enhance customer experiences.

Media Appearances

Helena has no verified media appearances

Work History

11-2025
Digital Fundraising Lead at Comic Relief
4-2022 - 1-2026
Digital Marketing Team Lead / Head of Integrated Marketing at PwC UK
7-2019 - 4-2022
Digital Change Lead at Cancer Research UK (CRUK)
2-2017 - 7-2019
Head of Digital at Oasis Fashion
11-2015 - 2-2017
Head of Digital Category Marketing at Marks and Spencer

Education

2016 - 2016
Digital marketing qualification from Google Squared
2008 - 2009
Diploma from Institute of Direct Marketing

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Digital Fundraising Lead at Comic Relief
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Insights For Selling To Helena

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helena is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Helena

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Helena move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Helena take some risk or not?

  • They can take some low-probability risks if needed.

You And Helena

Personality Compatibility


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