Helena Theakstone in

Helena Theakstone

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Digital Fundraising Lead at Comic Relief
📍 United Kingdom

As the Digital Fundraising Lead at Comic Relief, Helena leverages experience from leadership roles at PwC, M&S, and Cancer Research UK. She is a marketing leader specializing in AI-driven digital transformation and data-driven strategy, holding a diploma from the Institute of Direct Marketing.

Outside of her professional life, Helena is an active runner who enjoys taking on new challenges. She is deeply committed to purpose-led work, drawn to organizations that use creativity and passion to tackle significant societal issues like poverty and disease.

She is a strong advocate for using AI tools like ChatGPT to "super power" marketers, enabling them to achieve more with less.

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Experience
18 Years
Current Role
Digital Fundraising Lead
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Helena cares about

AI in Marketing
Believes tools like ChatGPT are revolutionizing the marketing field and empowering marketers to be more efficient and creative, as stated in a recent post.
Purpose-Led Work
Her career choices, including long tenures at Cancer Research UK and her current role at Comic Relief, demonstrate a strong commitment to working for impactful causes.
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Career

Work history

11-2025
Digital Fundraising Lead
Comic Relief
4-2022 - 1-2026
Digital Marketing Team Lead / Head of Integrated Marketing
PwC UK
7-2019 - 4-2022
Digital Change Lead
Cancer Research UK (CRUK)
2-2017 - 7-2019
Head of Digital
Oasis Fashion
11-2015 - 2-2017
Head of Digital Category Marketing
Marks and Spencer
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2016
Digital marketing qualification
Google Squared
2008 - 2009
Diploma
Institute of Direct Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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