As the Digital Fundraising Lead at Comic Relief, Helena leverages experience from leadership roles at PwC, M&S, and Cancer Research UK. She is a marketing leader specializing in AI-driven digital transformation and data-driven strategy, holding a diploma from the Institute of Direct Marketing.
Outside of her professional life, Helena is an active runner who enjoys taking on new challenges. She is deeply committed to purpose-led work, drawn to organizations that use creativity and passion to tackle significant societal issues like poverty and disease.
She is a strong advocate for using AI tools like ChatGPT to "super power" marketers, enabling them to achieve more with less.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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