Helene Hansen

Sharpshooter
DISC Type : CD

Marketingchef at BWT Danmark

Korsør, Region Zealand, Denmark

Overview

Helene Hansen is the Nordic Head of Marketing at BWT, where she has grown from a social media specialist to lead the marketing team. With a Masters degree from the University of Southern Denmark, her expertise lies in strategic planning, branding, and team leadership.

Helene shows a strong connection to her local community in Southern Jutland, often sharing regional job openings and referencing local culture in her communications. Her posts suggest an appreciation for life near the water and nature, promoting a house in "vandkantsdanmark" (waterside Denmark).

In 2019, Helene participated in an intensive two-month product development program in New York.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Precise But Practical

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Team Building & Hiring
Her social media feed frequently features posts aimed at recruiting new colleagues for her marketing team and other departments, indicating a focus on growing the company.
Digital Marketing Strategy
Throughout her career at BWT, she has held roles focused on SEM, Google Adwords, SEO, and lead generation, showcasing a deep expertise in digital marketing.
Brand Development
The skill "Branding og identitet" (Branding and identity) is a consistent thread mentioned across four of her roles, highlighting its importance in her work.

Media Appearances

Helene has no verified media appearances

Work History

6-2023
Marketingchef at BWT Danmark
6-2022 - 6-2023
Nordic Digital Content Lead at BWT Danmark
1-2022 - 6-2022
Digital Marketing Specialist at BWT Danmark
5-2021 - 11-2021
Social Media Specialist at BWT Danmark
7-2019 - 8-2019
Internship at AutoRemind

Education

2018 - 2020
Cand. it from Syddansk Universitet - University of Southern Denmark
2014 - 2018
Bachelor in business language and IT - based marketing communication from UC SYD

More Information

Social Presence :

Prographics :

Exp : 12 Location : Korsør, Region Zealand, Denmark Job Level : N/A Designation : Marketingchef at BWT Danmark
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Insights For Selling To Helene

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helene is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Helene

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Helene move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Helene take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Helene

Personality Compatibility


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