Heloise Finch

Commander
DISC Type : D

Head of Grants at F6S

Colchester, England, United Kingdom

Overview

Heloise Finch is the Founder and CEO of Sell Beyond, a UK-based Amazon management consultancy focused on profitability. With a PhD in Organisational Behaviour from the University of Michigan and over 15 years of consulting experience, she helps companies master the complexities of Amazon. People describe her as credible, warm, and engaging, with infectious passion.

Heloise has a diverse background, having worked as the Curator of Science and Technology at the Royal Museums Greenwich and as a policy analyst in Johannesburg. She is bilingual in French and English, with proficiency in several other languages. She also hosts the "Tell Beyond" podcast, where she interviews founders about their career journeys and pivotal decisions.

Before founding her consultancy, Heloises academic research took her to La Réunion island in the Indian Ocean, and she once turned down a £300k scholarship to Harvard, preferring the University of Michigan.

Personality Overview

Risk-Taker

Impact-Driven

Decisive

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Amazon Profitability
Her company, Sell Beyond, is a "profit-first Amazon business specialist" focused on helping clients increase margins, not just revenue, through operational excellence and data analysis.
Entrepreneurial Journeys
She hosts the "Tell Beyond" podcast, interviewing guests about their career changes and the pivotal decisions that transformed their lives, reflecting a deep interest in founder stories.
Science Communication
As a former Curator of Science & Technology at Royal Museums Greenwich, she managed exhibitions and created public-facing content, demonstrating a passion for making complex topics accessible.

Media Appearances

Heloise has no verified media appearances

Work History

5-2017 - 8-2018
Head of Grants at F6S
8-2015
Founder & CEO at Sell Beyond - Amazon Management Consultancy
6-2015 - 5-2017
Senior Manager, Grants at Leyton
1-2012 - 5-2015
Curator of Science & Technology at Royal Museums Greenwich
1-2011 - 1-2012
Local Government Policy Analyst at University of the Witwatersrand

Education

2003 - 2009
PhD from University of Michigan
2002 - 2003
MA from EHESS - Ecole des Hautes Etudes en Sciences Sociales

More Information

Social Presence :

Prographics :

Exp : 9 Location : Colchester, England, United Kingdom Job Level : Leadership Designation : Head of Grants at F6S
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Insights For Selling To Heloise

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heloise is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Heloise

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Heloise move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Heloise take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Heloise

Personality Compatibility


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