Mihkel Vetemaa

Critic
DISC Type : C

CEO & Co-Founder at Bilance

Tallinn, Harjumaa, Estonia

Overview

Mihkel Vetemaa is the CEO and Co-founder of Bilance, an Estonian fintech startup focused on helping people achieve financial wellness through open banking. He is a certified Scrum Product Owner with a Bachelors Degree from Tallinn University and is dedicated to improving financial literacy across Europe.

Beyond his work in fintech, Mihkel is passionate about personal growth and challenging himself. He co-founded "Täitsa Pekkis, " an award-winning Estonian podcast that inspires listeners through stories of failure and success. He also enjoys physical challenges, like completing a 330 km solo pilgrimage walk in Spain.

Unique fact: Mihkel co-hosted one of Estonias most popular podcasts, "Täitsa Pekkis Saade, " which was named Podcast of the Year in 2021.

Personality Overview

Information Seeker

Negotiator

Precise

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Financial Wellness
As CEO of Bilance, his core mission is to provide simple, practical solutions that empower users to build healthier financial habits and achieve peace of mind.
AI in FinTech
He is actively implementing AI into his product, using tools like Google Gemini to help users get specific, forward-looking answers about their personal finances.
Startup Acceleration
He is a strong advocate for accelerator programs, having successfully participated in and praised the TRMNL4 x Meta batch for its practical value for consumer startups.

Media Appearances

Mihkel has no verified media appearances

Work History

1-2022
CEO & Co-Founder at Bilance
8-2018 - 12-2024
Co-Founder at Täitsa Pekkis
10-2018 - 10-2021
Business Analyst at Helmes AS
12-2017 - 4-2018
Co-Founder at Flitrip
10-2016 - 3-2018
Business Sales Manager at Bolt

Education

2011 - 2015
Bachelor's Degree from Tallinn University
1997 - 2010
High School from Tartu Forselius Gymnasium

More Information

Social Presence :

Prographics :

Exp : 8 Location : Tallinn, Harjumaa, Estonia Job Level : Leadership Designation : CEO & Co-Founder at Bilance
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Insights For Selling To Mihkel

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mihkel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mihkel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mihkel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mihkel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mihkel

Personality Compatibility


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