Risto Rossar in

Risto Rossar

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Founder and CEO at Insly
📍 Tallinn, Harjumaa, Estonia

Risto Rossar is a seasoned insurance innovator with over 20 years of experience. As the Founder and CEO of Insly, he focuses on low-code platforms for MGAs and insurers. He has established five insurtech startups, including IIZI and Black Insurance, and holds a BBA from the Estonian Business School.

Outside of his primary role, Risto is deeply involved in the startup ecosystem as an investor and a board member of the Estonian Founders Society. He is passionate about simplifying complex systems, increasing transparency, and fostering innovation within the broader technology community.

Unique fact: Ristos renewed passion for artificial intelligence has made his established company, Insly, feel "like a new startup" again.

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Experience
23 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Tallinn, Harjumaa, Estonia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Risto cares about

AI in Insurance
He has a stated passion for AI, recently launched an AI-powered tool (FormFlow), and discusses how AI will bring fundamental disruption and efficiency to the insurance industry.
Low-code Solutions
His company, Insly, is built around a low/no-code platform to help MGAs and insurers digitize operations, automate workflows, and launch products without extensive IT development.
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Career

Work history

10-2013
Founder and CEO
Insly
8-2020 - 12-2024
Advisor
Cachet
1-2021 - 12-2023
Board Member
Estonian Founders Society
11-2017 - 4-2020
Co-Founder and Chairman
Black Insurance
3-2000 - 8-2018
Founder and investor
IIZI kindlustusmaakler
In the press

Media appearances

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Education
1995 - 1999
Bachelor of Business Administration (BBA)
Estonian Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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