Henry Zhang

Critic
DISC Type : C

Founder and Managing Director at Ever Culture

Greater Reading Area, United Kingdom

Overview

Henry Zhang is a results-driven marketing professional with over 20 years of experience building brand identity for multinational tech companies like Lenovo. As the Founder and Managing Director of Ever Culture, he specializes in global marketing campaigns, event execution, and creative direction. He holds an MBA and a PMP certification.



He authored a book titled "How to use Norton Commander software, " showcasing his long-standing expertise in the technology sector.

Personality Overview

Information Seeker

Negotiator

Precise

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Global Brand Identity
Leads his agency, Ever Culture, in creating unified visual identities and image campaigns for global brands like Lenovo, focusing on brand vision and cohesive storytelling.
Cross-Cultural Marketing
Has extensive experience coordinating marketing communications and campaigns across teams in China, Europe, and the US, adapting messaging for both globalization and localization.
Creative Direction
Served as Creative Director for high-profile campaigns, including product rendering and brand photography projects for Lenovo's ThinkStation and healthcare divisions.

Media Appearances

Henry has no verified media appearances

Work History

4-2014
Founder and Managing Director at Ever Culture
3-2011 - 5-2015
Worldwide Marketing Manager at Lenovo
7-2007 - 2-2011
Product Marketing Manager at Techfaith wireless
1-2006 - 7-2007
Production Planner at Nokia

Education

2003 - 2004
MBA from Cardiff University / Prifysgol Caerdydd
2000 - 2003
BEng(Hons) from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Reading Area, United Kingdom Job Level : Leadership Designation : Founder and Managing Director at Ever Culture
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Insights For Selling To Henry

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henry is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Henry

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Henry move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Henry take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Henry

Personality Compatibility


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