Sant Kaur

Inquirer
DISC Type : cd

Creative Lead (Founding Team) at GOAT LIFE

New Delhi, Delhi, India

Overview

Sant Kaur is a Creative Lead and a founding team member at GOAT LIFE, where she specializes in bridging design, strategy, and storytelling. With a background from Deloitte USI and a Bachelor of Commerce from the University of Delhi, she brings a unique blend of creative and strategic expertise to her role.

She appears to be a creative and self-aware individual who values figuring things out with a positive attitude. She participates in creative writing sessions for enjoyment, reflecting on personal growth and roasting brands, suggesting a passion for authentic, unstructured creativity outside of work.

Uniquely, she maintains a presentation deck dedicated to tracking career moves that were based on a "this might work" philosophy.

Personality Overview

Demanding

Hard To Convince

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Community-Led Growth
She strongly believes that a community-led strategy is essential for any go-to-market plan in the current era, stating it's not just a bonus but a necessity.
Brand Storytelling
Her professional identity is centered around the intersection of design, strategy, and storytelling to create compelling brand narratives.
Successful Launches
She recently celebrated a product launch that became one of her company's biggest sales days ever, highlighting her focus on tangible business impact.

Media Appearances

Sant has no verified media appearances

Work History

8-2025
Creative Lead (Founding Team) at GOAT LIFE
6-2025 - 8-2025
Creative Director at GOAT LIFE
4-2025
Creative and Brand Strategist at Freelance
5-2025 - 7-2025
Content Strategist at Noss
10-2024 - 4-2025
Lead - Growth and Design at ABOUV | Bezt Labs

Education

7-2022 - 12-2023
PG Diploma from AND Academy
2020 - 2023
Bachelor of Commerce - BCom (Hons) from University of Delhi

More Information

Social Presence :

Prographics :

Exp : 2 Location : New Delhi, Delhi, India Job Level : Junior Designation : Creative Lead (Founding Team) at GOAT LIFE
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Insights For Selling To Sant

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sant is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sant

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sant move?

  • Their decision making speed is somewhere in the middle.
  • Can Sant take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sant

Personality Compatibility


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