Rodolfo Lira

Critic
DISC Type : C

Gerente de Mercadotecnia Estratégica y Experiencia Digital at CHRISTUS MUGUERZA

Monterrey, Nuevo León, Mexico

Overview

Rodolfo Lira serves as the Strategic Marketing and Digital Experience Manager for CHRISTUS MUGUERZA, leading national efforts in digital marketing, UX, e-commerce, and brand content. He is a graduate of Tecnológico de Monterrey with certifications in digital marketing and analytics.

He shows a strong interest in team building, actively using his network to recruit talented marketing professionals. His interests also include his alma mater, Tecnológico de Monterrey, and publications like The New York Times.

Rodolfo holds a specialized diploma in Virtual Consumer Behavior, highlighting his focus on understanding the digital customer journey.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Digital User Experience
His role focuses on Digital Experience (UX), and he holds a diploma in Virtual Consumer Behavior, showing a deep interest in online journeys.
Multichannel Marketing
He leads strategy and implementation for both digital (e-commerce, UX) and traditional (ATL, BTL) advertising channels on a national level.
Healthcare Marketing
[Predicted] His career at CHRISTUS MUGUERZA indicates a deep expertise in applying modern marketing strategies within the healthcare industry.

Media Appearances

Rodolfo has no verified media appearances

Work History

8-2019
Gerente de Mercadotecnia Estratégica y Experiencia Digital at CHRISTUS MUGUERZA
1-2017 - 8-2019
Coordinador de Estrategia Multicanal at CHRISTUS MUGUERZA
3-2014 - 12-2016
Digital Marketing Coordinator at CHRISTUS MUGUERZA
3-2012 - 8-2013
Comunicación Corporativa at Index Internacional
9-2011 - 11-2011
Social Media Guadalajara at Etc Móvil

Education

2007 - 2011
Licenciado from Tecnológico de Monterrey
2019 - 2019
Diplomado Comportamiento del Consumidor Virtual from Aprende UX

More Information

Social Presence :

Prographics :

Exp : 13 Location : Monterrey, Nuevo León, Mexico Job Level : N/A Designation : Gerente de Mercadotecnia Estratégica y Experiencia Digital at CHRISTUS MUGUERZA
URL has been copied!

Insights For Selling To Rodolfo

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodolfo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rodolfo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rodolfo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rodolfo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rodolfo

Personality Compatibility


Other CHRISTUS MUGUERZA Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.