Rodolfo Lira in

Rodolfo Lira

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Gerente de Mercadotecnia Estratégica y Experiencia Digital at CHRISTUS MUGUERZA
📍 Monterrey, Nuevo León, Mexico

Rodolfo Lira serves as the Strategic Marketing and Digital Experience Manager for CHRISTUS MUGUERZA, leading national efforts in digital marketing, UX, e-commerce, and brand content. He is a graduate of Tecnológico de Monterrey with certifications in digital marketing and analytics.

He shows a strong interest in team building, actively using his network to recruit talented marketing professionals. His interests also include his alma mater, Tecnológico de Monterrey, and publications like The New York Times.

Rodolfo holds a specialized diploma in Virtual Consumer Behavior, highlighting his focus on understanding the digital customer journey.

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Experience
13 Years
Current Role
Gerente de Mercadotecnia Estratégica y Experiencia Digital
Location
Monterrey, Nuevo León, Mexico
Personality Overview

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Priorities

Topics Rodolfo cares about

Digital User Experience
His role focuses on Digital Experience (UX), and he holds a diploma in Virtual Consumer Behavior, showing a deep interest in online journeys.
Multichannel Marketing
He leads strategy and implementation for both digital (e-commerce, UX) and traditional (ATL, BTL) advertising channels on a national level.
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Career

Work history

8-2019
Gerente de Mercadotecnia Estratégica y Experiencia Digital
CHRISTUS MUGUERZA
1-2017 - 8-2019
Coordinador de Estrategia Multicanal
CHRISTUS MUGUERZA
3-2014 - 12-2016
Digital Marketing Coordinator
CHRISTUS MUGUERZA
3-2012 - 8-2013
Comunicación Corporativa
Index Internacional
9-2011 - 11-2011
Social Media Guadalajara
Etc Móvil
In the press

Media appearances

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Education
2007 - 2011
Licenciado
Tecnológico de Monterrey
2019 - 2019
Diplomado Comportamiento del Consumidor Virtual
Aprende UX
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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