Yash Kalra in

Yash Kalra

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Founder at GOAT LIFE
📍 Delhi, India

Yash Kalra is the founder of GOAT LIFE, a health food brand born from his personal mission to make healthy living frictionless and tasty. A graduate of the University of Mumbai, he leveraged his experience with food startups to create innovative, convenient breakfast options.

His passion for health is deeply personal, stemming from his own 20kg weight loss and his familys collective 140kg transformation. Growing up in Kota, his journey with over 2, 100 bowls of oatmeal inspired him to solve the problem of bland, inconvenient health food for everyone.

Unique fact: Yash founded his company after his personal and familys combined weight loss of 160 kgs, a journey where oats were a constant.

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Experience
4 Years
Current Role
Founder
Job Level
Leadership
Location
Delhi, India
Personality Overview

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Priorities

Topics Yash cares about

Healthy Living
His company's mission is to "reduce friction in healthy living, " a passion born from his significant personal and family weight loss journey.
D2C Growth
He focuses on direct-to-consumer channels, customer retention, and driving high-volume sales through limited edition product drops and online campaigns.
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Career

Work history

8-2023
Founder
GOAT LIFE
3-2021 - 12-2022
Founder
WisEgg
3-2021 - 8-2021
Founder
WisEgg
1-2020 - 3-2020
Sales And Marketing Intern
Good Fettle
12-2018 - 4-2019
Intern
SteamUp EasyCook LLP
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
7-2017 - 10-2020
Bachelor of Business Administration - BBA
University of Mumbai
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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