Yash Kalra

Pioneer
DISC Type : ids

Founder at GOAT LIFE

Delhi, India

Overview

Yash Kalra is the founder of GOAT LIFE, a health food brand born from his personal mission to make healthy living frictionless and tasty. A graduate of the University of Mumbai, he leveraged his experience with food startups to create innovative, convenient breakfast options.

His passion for health is deeply personal, stemming from his own 20kg weight loss and his familys collective 140kg transformation. Growing up in Kota, his journey with over 2, 100 bowls of oatmeal inspired him to solve the problem of bland, inconvenient health food for everyone.

Unique fact: Yash founded his company after his personal and familys combined weight loss of 160 kgs, a journey where oats were a constant.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Healthy Living
His company's mission is to "reduce friction in healthy living, " a passion born from his significant personal and family weight loss journey.
D2C Growth
He focuses on direct-to-consumer channels, customer retention, and driving high-volume sales through limited edition product drops and online campaigns.
Food Innovation
Actively developing unique and tasty health food products, focusing on clean, zero-sugar, and high-protein ingredients to appeal to a mainstream audience.

Media Appearances

Yash has no verified media appearances

Work History

8-2023
Founder at GOAT LIFE
3-2021 - 12-2022
Founder at WisEgg
3-2021 - 8-2021
Founder at WisEgg
1-2020 - 3-2020
Sales And Marketing Intern at Good Fettle
12-2018 - 4-2019
Intern at SteamUp EasyCook LLP

Education

7-2017 - 10-2020
Bachelor of Business Administration - BBA from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 4 Location : Delhi, India Job Level : Leadership Designation : Founder at GOAT LIFE
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Insights For Selling To Yash

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yash is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Yash

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Yash move?

  • They are generally fast movers and can take quick decisions
  • Can Yash take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Yash

Personality Compatibility


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