Herbert Bravo MD

Questioner
DISC Type : c

President and Founder at Society For Innovation in Pediatrics

Sterling, Virginia, United States

Overview

Dr. Herbert Bravo is an influential pediatrician and serial entrepreneur transforming pediatric healthcare through innovation. As Co-Founder of the Society for Innovation in Pediatrics, he champions proactive disease prevention and practice excellence. Colleagues describe him as an excellent, caring, and skilled healthcare executive who completed his residency at Rush Medical College.

Outside of his ventures, Dr. Bravo co-hosts "The Pediatric Lounge" podcast, where he discusses the challenges facing physicians today, from complex clinical cases to the financial pressures on young doctors. This platform showcases his passion for supporting and mentoring his peers within the medical community.

He founded and operated the first pediatric-only urgent care center in Northern Virginia, pioneering the use of EMRs and online appointments to improve outcomes.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Pediatric Innovation
As President of the Society for Innovation in Pediatrics, he is dedicated to advancing pediatric healthcare through new strategies and technologies.
Early Disease Detection
He is an expert in early pancreatic autoantibody screening to prevent diabetic ketoacidosis (DKA) and reduce long-term complications from diabetes.
Physician Entrepreneurship
A serial founder of pediatric ventures, he creates systems to help physician practice owners achieve financial success and operational efficiency.

Media Appearances

9 – Dr. Herb Bravo: An Unusual Pediatrician & The Future of T1D. Featured in Apple Podcasts (The Pediatric Lounge)

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Dr. Bravo shares insights on how Epic may be affecting new doctors’ decision‑making. Featured in Facebook (The Pediatric Lounge)

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In this episode, Dr. Herb Bravo and Dr. George Rogu host The Pediatric Lounge. Featured in Facebook (The Pediatric Lounge)

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Work History

11-2025
President and Founder at Society For Innovation in Pediatrics
1-2023
Co-Founder and Chief Digital & Data Officer at Pediatric Executive Development System
5-2022
Co-Founder at The Pediatric Lounge
9-2013
Chief Executive Officer at Bravo Pediatrics and Consultants
9-2000 - 9-2013
Founder and President at Pediatrics@Nite

Education

1990 - 1992
Pediatric Residency from Rush Medical College of Rush University Medical Center
1989 - 1990
Intership Pediatrics from Michigan State University College of Human Medicine

More Information

Social Presence :

Prographics :

Exp : 33 Location : Sterling, Virginia, United States Job Level : Leadership Designation : President and Founder at Society For Innovation in Pediatrics
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Insights For Selling To Herbert

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Herbert is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Herbert

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Herbert move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Herbert take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Herbert

Personality Compatibility


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