Hervé Milcent

Critic
DISC Type : C

Président at ADVEO

Greater Lille Metropolitan Area, France

Overview

Hervé Milcent is a seasoned executive, currently serving as President of ADVEO France, where he leads the companys strategic transformation. His career includes CEO roles at major firms like Solocal and Lyreco, showcasing his expertise in business turnarounds, growth strategy, and managing phygital transformations. He holds a Masters in Business Law from Université Paris Cité and has completed a program at Harvard Business School.

He has been brought in to lead strategic turnarounds at multiple companies, most recently to accelerate the transformation of ADVEO France following its acquisition.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Business Turnaround
Appointed President of ADVEO with the specific mission to accelerate the group's transformation and lead a strategic audit to relaunch the business.
Digital Transformation
As CEO of Lyreco, he was responsible for the company's "Phygital" transformation and led Solocal's evolution as a digital services provider.
Growth Strategy
His career is marked by developing and implementing growth strategies, such as expanding Lyreco's offerings into the Personal Protective Equipment (PPE) market.

Media Appearances

Hervé has no verified media appearances

Work History

4-2025 - 7-2025
Président at ADVEO
1-2022 - 5-2024
Independent Board member at Staci
4-2021 - 11-2023
CEO at Solocal
6-2020 - 3-2021
CEO FSM/Germany Group/Italy Group at Teleperformance
1-2015 - 10-2019
CEO at Lyreco Group

Education

Master New Challenges 2.0 from Harvard Business School
Maîtrise Droit des Affaires from Université Paris Cité

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Lille Metropolitan Area, France Job Level : N/A Designation : Président at ADVEO
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Insights For Selling To Hervé

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hervé is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Hervé

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Hervé move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Hervé take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Hervé

Personality Compatibility


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