Himchan Koh

Enthusiast
DISC Type : i

Head of GTM and Demand Generation at Samsung Electronics

South Korea

Overview

Himchan is an expert in Go-To-Market strategy, leading demand generation for Samsungs Digital Appliance division. His career includes managing brand development for Unilevers iconic brands and driving hardware expansion for Google across APAC. He holds a Bachelor of Arts from Korea University.

Based in Singapore, Himchan has a unique background in humanities, having earned his degree in Spanish Language and Literature. This suggests an appreciation for language, culture, and diverse forms of communication beyond the world of marketing.

At Samsung, he successfully implemented data-driven marketing strategies that increased lead generation by more than 30%.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Go-To-Market Strategy
He has extensive experience launching hardware products for Google (Pixel, Chromecast) and now leads GTM and demand generation for Samsung's digital appliances.
Global Brand Building
His foundational experience comes from Unilever, where he managed brand development and strategy for major names like Lux, Dove, and Vaseline in North Asia.
Consumer Electronics
His career is centered on bringing innovative consumer tech to market, from smartphones and streaming devices at Google to smart home appliances at Samsung.

Media Appearances

Himchan has no verified media appearances

Work History

11-2017
Head of GTM and Demand Generation at Samsung Electronics
6-2014 - 10-2017
Regional Product Marketing Manager at Google
2-2003 - 6-2014
Senior Brand Manager at Unilever

Education

Education details unavailable from Korea University

More Information

Social Presence :

Prographics :

Exp : 22 Location : South Korea Job Level : Mid-senior Designation : Head of GTM and Demand Generation at Samsung Electronics
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Insights For Selling To Himchan

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Himchan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Himchan

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Himchan move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Himchan take some risk or not?

  • They can take some low-probability risks if needed.

You And Himchan

Personality Compatibility


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