Himchan Koh in

Himchan Koh

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Head of GTM and Demand Generation at Samsung Electronics
📍 South Korea

Himchan is an expert in Go-To-Market strategy, leading demand generation for Samsungs Digital Appliance division. His career includes managing brand development for Unilevers iconic brands and driving hardware expansion for Google across APAC. He holds a Bachelor of Arts from Korea University.

Based in Singapore, Himchan has a unique background in humanities, having earned his degree in Spanish Language and Literature. This suggests an appreciation for language, culture, and diverse forms of communication beyond the world of marketing.

At Samsung, he successfully implemented data-driven marketing strategies that increased lead generation by more than 30%.

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Experience
22 Years
Current Role
Head of GTM and Demand Generation
Job Level
Mid-senior
Location
South Korea
Personality Overview

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Priorities

Topics Himchan cares about

Go-To-Market Strategy
He has extensive experience launching hardware products for Google (Pixel, Chromecast) and now leads GTM and demand generation for Samsung's digital appliances.
Global Brand Building
His foundational experience comes from Unilever, where he managed brand development and strategy for major names like Lux, Dove, and Vaseline in North Asia.
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Career

Work history

11-2017
Head of GTM and Demand Generation
Samsung Electronics
6-2014 - 10-2017
Regional Product Marketing Manager
Google
2-2003 - 6-2014
Senior Brand Manager
Unilever
In the press

Media appearances

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Education
Education details unavailable
Korea University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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