Holly Leff-Pressman

Commander
DISC Type : D

Chief Client Engagement Officer at Screen Engine/ASI LLC

Los Angeles, California, United States

Overview

Holly Leff-Pressman is the Chief Client Engagement Officer at Screen Engine/ASI LLC, an innovative leader in entertainment and media research. She has a strong track record in launching and scaling ventures and driving content distribution. People often call her a strategic connector, trusted partner, and someone who truly cares about her clients.

She is interested in AI product management and safety, having pursued education in both areas at UCLA Extension. Her posts frequently discuss the intersection of AI with the entertainment industry.

Holly was inducted into the Cable Pioneers Class of 2018 and recognized as a "Wonder Woman - Los Angeles. "

Personality Overview

Very Quick

Strong-Willed

Candid & Clear

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

AI in Entertainment
Holly frequently posts and speaks about the impact of AI on content creation, copyright, licensing, and production in the entertainment industry.
Media Business Strategy
Her roles at Screen Engine/ASI, Nielsen, and NBCUniversal highlight a focus on growth strategies, content optimization, and revenue generation in media.
Content Distribution
Holly has extensive experience negotiating, licensing, and overseeing the worldwide distribution of film and television content across various platforms.

Media Appearances

Talk Back to Television: Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI. Featured in ITVT

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The Resonance AI Podcast – Holly Leff-Pressman Pt. 1 – Chief Client Engagement Officer – Screen Engine/ASI. Featured in Apple Podcasts

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The Resonance AI Podcast – Holly Leff-Pressman Pt. 2 – Chief Client Engagement Officer – Screen Engine/ASI. Featured in Spotify

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Work History

12-2019
Chief Client Engagement Officer at Screen Engine/ASI LLC
9-2017
Chief Revenue Officer at Screen Engine/Asi
9-2004 - 9-2017
EVP, business development and client service at The Nielsen Co.
5-1999 - 8-2004
SVP Worldwide PPV/VOD at NBC Universal
2-1995 - 4-1999
VP Worldwide Pay and PPV at Universal Studios

Education

1-2026 - 3-2026
AI Product Management from UCLA Extension
9-2025 - 12-2025
AI Safety from UCLA Extension

More Information

Social Presence :

Prographics :

Exp : 35 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Client Engagement Officer at Screen Engine/ASI LLC
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Holly

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • If convinced, they can reach decisions quite fast.
  • Can Holly take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Holly

Personality Compatibility


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