Holly Twiss

Energizer
DISC Type : I

Senior Brand Manager Arla Masterbrand at Arla Foods

Greater Leeds Area, United Kingdom

Overview

Holly Twiss is a Senior Brand Manager at Arla Foods, with extensive experience in the FMCG sector. Her background includes brand management roles at Nestlé (R&R Ice Cream Ltd) and marketing at PPG Industries. She holds a degree in International Fashion Marketing from The Manchester Metropolitan University.

Outside of her primary roles, Holly has shown a keen interest in major consumer goods companies like Unilever and PepsiCo, indicating a passion for the broader industry and its leading players.

Her unique educational background in fashion marketing provides a creative and international perspective to her brand management career.

Personality Overview

Believer

Relationship Oriented

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Brand Management
Her entire career has been focused on brand management for major companies like Arla Foods and Nestlé, from NPD to overseeing a masterbrand.
FMCG Marketing
Has deep experience in the Fast-Moving Consumer Goods sector through her work with major food and dairy brands.
New Product Development
Previously held the role of Senior Brand Manager for Arla yogurts NPD, showing direct experience in bringing new products to market.

Media Appearances

Holly has no verified media appearances

Work History

2-2025
Senior Brand Manager Arla Masterbrand at Arla Foods
10-2020
Senior Brand Manager Arla yogurts NPD at Arla Foods
8-2019
Brand Manager Arla Explorers at Arla Foods
8-2012 - 7-2014
Nestlé Brand Manager at R&R Ice Cream Ltd
5-2008 - 8-2012
Marketing Manager at PPG Industries

Education

2001 - 2005
BSC(Hons) International Fashion Marketing from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Leeds Area, United Kingdom Job Level : Middle Designation : Senior Brand Manager Arla Masterbrand at Arla Foods
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Holly

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Holly take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Holly

Personality Compatibility


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