Horst Hammerer

Examiner
DISC Type : cs

Director Electric System Testing at AVL

Wangen im Allgäu, Baden-Württemberg, Germany

Overview

Horst Hammerer is a seasoned entrepreneur and engineer with over 30 years of experience in aerospace and power electronics. He co-founded SET GmbH, a leading provider of testing systems, and now serves as a Director at AVL, focusing on transferring aerospace testing methods to the e-mobility sector. He holds a PhD from KIT and a degree in communication engineering.

Driven by a mission to make flying safer and e-mobility more efficient, Horst has a deep passion for technological innovation that solves real-world problems. His entrepreneurial spirit is a core part of his identity, having built his company from the ground up based on the principle of creating ideal testing solutions where others were insufficient.

Unique fact: Horst co-founded his company, SET GmbH, in an apartment with no central heating, handling development in the living room and production in the bedroom.

Personality Overview

Process Oriented

Tough To Convince

Overcautious

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

E-Mobility Testing
A global leader in inverter and power electronics testing, he frequently speaks on using e-motor emulators to accelerate electric vehicle development.
Aerospace to Automotive
He is passionate about adapting high-reliability testing methodologies from the aerospace industry to improve the safety and efficiency of automotive power electronics.
Entrepreneurial Journey
Co-founded multiple successful tech companies, including SET GmbH, which grew from a two-person startup into a global player in testing systems.

Media Appearances

Horst has no verified media appearances

Work History

1-2024
Director Electric System Testing at AVL
7-2019 - 8-2024
CEO & Co - Founder/Owner at AVL SET GmbH
9-2012 - 7-2019
CEO & Co - Founder/Owner at SET Power Systems GmbH
1-2000 - 8-2012
CEO & Co - Founder/Owner at SET GmbH

Education

Dipl. Ing.(FH) from University of Plymouth and Hochschule Ulm

More Information

Social Presence :

Prographics :

Exp : 26 Location : Wangen im Allgäu, Baden-Württemberg, Germany Job Level : Mid-senior Designation : Director Electric System Testing at AVL
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Insights For Selling To Horst

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Horst is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Horst

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Horst move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Horst take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Horst

Personality Compatibility


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