Howaida Kamel

Enigma
DISC Type : dci

Director Strategic Integrated Marketing& Communications at Information Technology Industry Development Agency, ITIDA

Al Jizah, Egypt

Overview

Howaida Kamel is the Director of Strategic Marketing, Communications, Policies, and Strategies at ITIDA. She is responsible for enhancing Egypts IT industrys global brand and implementing key initiatives to position it as a leader in the Middle East and Africa. She holds a Doctors Degree from the Arab Academy for Science, Technology and Maritime Transport.



Howaida co-authored two Harvard Business School case studies on the global energy industry.

Personality Overview

Fast Follower

Friendly Yet Blunt

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Global Tech Positioning
Her career is focused on developing and implementing strategies to elevate Egypt's IT industry on the world stage.
AI Ecosystem Growth
She was instrumental in bringing the "AI Everything MEA" summit to Cairo to foster the local and regional AI ecosystem.
National Tech Expansion
Previously led a national project to establish technology parks in second-tier cities, expanding job opportunities and talent access across Egypt.

Media Appearances

Howaida Kamel - Strategic Marketing & Communication Director at Information Technology Industry Development Agency, ITIDA. Featured in The Org

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Work History

6-2019
Director Strategic Integrated Marketing& Communications at Information Technology Industry Development Agency, ITIDA
8-2018
Startegies & Policies Director at Information Technology Industry Development Agency, ITIDA
8-2014 - 4-2018
Business Development Director - Tech Parks at Information Technology Industry Development Agency, ITIDA
7-2011 - 8-2018
Business Development Director at Maadi Technology Park
11-2009 - 6-2011
Business Development Manager at Ministry of Communications and Information Technology (MCIT), Egypt

Education

10-2018 - 3-2023
Doctor's Degree from Arab Academy for Science, Technology and Maritime Transport
2006 - 2008
MBA from Arab Academy for Science, Technology and Maritime Transport

More Information

Social Presence :

Prographics :

Exp : 20 Location : Al Jizah, Egypt Job Level : Mid-senior Designation : Director Strategic Integrated Marketing& Communications at Information Technology Industry Development Agency, ITIDA
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Insights For Selling To Howaida

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Howaida is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Howaida

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Howaida move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Howaida take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Howaida

Personality Compatibility


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