Howard Yu

Enigma
DISC Type : Cdi

LEGO® Professor of Management and Innovation at IMD Business School

Lausanne, Vaud, Switzerland

Overview

Dr. Howard H. Yu is the LEGO® Professor of Management and Innovation at IMD Business School, where he directs the Center for Future Readiness. A Harvard-educated, award-winning thought leader, he specializes in helping global companies navigate disruption and achieve sustainable growth. People who have worked with him describe his presentations as powerful and thought-provoking.

Originally from Hong Kong and now residing in Switzerland, Howard has expressed a passion for creating community experiences like running food fairs, flea markets, and hosting meetups. He has an interest in interior design and enjoys listening to lounge and electronic music. He is also a fan of animated films and classic sitcoms.

Unique Fact: He holds the official title of LEGO® Professor of Management and Innovation.

Personality Overview

Challenger

Hard To Convince

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Future Readiness
As Director of IMD's Center for Future Readiness, this is the central theme of his research, executive programs, and publications.
Corporate Transformation
His social media feed and articles consistently focus on why some large companies successfully adapt to industry shifts while others fail.
AI Reskilling
He has recently authored multiple articles focusing on the practical challenges and strategies for preparing the workforce for AI's impact, not just the technology itself.

Media Appearances

Howard has no verified media appearances

Work History

2-2018
LEGO® Professor of Management and Innovation at IMD Business School
10-2011 - 2-2018
Professor of Strategic Management and Innovation at IMD Business School
Management Associate at Citi
Graduate Management Trainee at Standard Chartered Bank

Education

2006 - 2011
Doctorate in Business Administration from Harvard Business School
1998 - 2001
BBA from The University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 14 Location : Lausanne, Vaud, Switzerland Job Level : N/A Designation : LEGO® Professor of Management and Innovation at IMD Business School
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Insights For Selling To Howard

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Howard is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Howard

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Howard move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Howard take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Howard

Personality Compatibility


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