Hugo Casillas

Enthusiast
DISC Type : i

Franchise Development Manager at Circle K

Spring, Texas, United States

Overview

Hugo is a Franchise Development Manager at Circle K with over 15 years of management experience. He specializes in enhancing regional franchise expansion through market analysis, prospect identification, and site selection. His background includes managing wholesale fuel operations and brand support for Sunoco LP, focusing on process improvement and business efficiency.

Outside of his corporate roles, Hugo has dedicated time to community and organizational growth. He served as a Development Director, where he was responsible for increasing membership, member retention, and coordinating leadership development programs. This experience highlights his skills in resource management and strategic planning in a community-focused environment.

Unique fact: Hugo previously worked as a Development Director for a large non-profit, focusing on fundraising and strategic membership growth.

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Franchise Expansion
His current role at Circle K is centered on analyzing markets, identifying prospects, and performing site selection to enhance regional franchise growth.
Market Analysis
He reviews demographic information and volume predictions for accuracy to qualify potential franchisees and ensure successful site selection.
Brand Management
As a former Brand Support Manager at Sunoco, he provided leadership for image programs and was the primary communication for all brand-related items.

Media Appearances

Hugo has no verified media appearances

Work History

7-2021
Franchise Development Manager at Circle K
1-2012
Marketing Manager at Sunoco LP.
1-2017 - 5-2021
Brand Support Manager - Wholesale Fuel Operations at Sunoco LP.
7-2009 - 12-2011
Business Broker at Jumpstart BDIC
8-1996 - 2-2008
Development Director at Los Angeles International Church of Christ

Education

Hugo has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : Spring, Texas, United States Job Level : Middle Designation : Franchise Development Manager at Circle K
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Insights For Selling To Hugo

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hugo is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Hugo

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Hugo move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Hugo take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Hugo

Personality Compatibility


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