Hugo Eyre-Varnier

Pioneer
DISC Type : Sid

Director of Communications UK and EMEA at Ogilvy

London, England, United Kingdom

Overview

Hugo has no verified overview

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Hugo has no verified topics they care about

Media Appearances

Hugo has no verified media appearances

Work History

5-2025
Director of Communications UK and EMEA at Ogilvy
9-2021 - 6-2025
Director of Communications UK at Ogilvy
1-2009 - 7-2021
Director of Communications at HugePR
4-2007 - 3-2008
Associate Director at PR Hill&Knowlton
4-2004 - 2-2007
Creative Director/ Senior Consultant at Trimedia

Education

1992 - 1994
BA Hons in Modern from Royal Holloway, University of London

More Information

Social Presence :

Prographics :

Exp : 29 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Communications UK and EMEA at Ogilvy
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Insights For Selling To Hugo

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hugo is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Hugo

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Hugo move?

  • They are generally fast movers and can take quick decisions
  • Can Hugo take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Hugo

Personality Compatibility


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