Aisha Khan

Critic
DISC Type : C

Head of Retail Media & Digital Commerce - Unilever U.S. at WPP Media

New York, New York, United States

Overview

Aisha has no verified overview

Personality Overview

Objective Thinker

ROI Driven

Precise

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Aisha has no verified topics they care about

Media Appearances

Aisha has no verified media appearances

Work History

10-2025
Head of Retail Media & Digital Commerce - Unilever U.S. at WPP Media
8-2024 - 10-2025
Executive Director, Global Commerce at WPP Media
8-2023
Board Advisor at XPN
5-2019
Board Advisor & Adjunct Professor at Rutgers Business School
2023 - 2024
Amazon Team Lead - U.S. Luxury Division at L'Oréal

Education

Master of Business Administration (MBA) from Rutgers Business School
Bachelor's - Magna Cum Laude from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Retail Media & Digital Commerce - Unilever U.S. at WPP Media
URL has been copied!

Insights For Selling To Aisha

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aisha is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Aisha

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Aisha move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Aisha take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Aisha

Personality Compatibility


Other WPP Media Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.