HUGO Van DIEPEN in

HUGO Van DIEPEN

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Co-Founder at Stairoids
📍 The Randstad, Netherlands

Hugo van Diepen is the Co-Founder and CEO of Stairoids, a B2B sales intelligence platform. With over 25 years of experience, he specializes in entrepreneurship, technology, and growth for B2B companies. Colleagues describe him as an insightful, dedicated, and authentic marketing and sales professional who excels at solution selling.

Beyond his primary role, Hugo is an active business coach and investor in tech and SaaS startups. He is passionate about helping other entrepreneurs navigate their growth journey and has an interest in environmental causes like The Ocean Cleanup.

Unique fact: Hugo started his 25-year entrepreneurial career from his student room without a computer.

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Experience
25 Years
Current Role
Co-Founder
Job Level
Leadership
Location
The Randstad, Netherlands
Personality Overview

How HUGO shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics HUGO cares about

Signal-Based Selling
His company, Stairoids, is built around helping B2B sales teams identify hidden buying intent using digital signals before a prospect makes contact.
B2B Entrepreneurship
He has over 25 years of experience building, leading, selling, and coaching B2B companies, from the initial startup phase to mature scale-ups.
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Career

Work history

1-2025
Co-Founder
Stairoids
10-2022
Partner
Side&Kick | Boost your B2B-Marketing
1-2021
Partner
Leadgate Europe
11-2018 - 1-2021
Managing Director
Leadgate Europe
8-2016
Investor (Tech/ SaaS companies), Business Coach (startup/ scale-up)
Hugo van Diepen Business Coaching
In the press

Media appearances

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Education
1998 - 2002
Small Business & Retail Management
Haarlem Business School
1990 - 1996
Education details unavailable
RSG
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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