HUGO Van DIEPEN

Questioner
DISC Type : c

Co-Founder at Stairoids

The Randstad, Netherlands

Overview

Hugo van Diepen is the Co-Founder and CEO of Stairoids, a B2B sales intelligence platform. With over 25 years of experience, he specializes in entrepreneurship, technology, and growth for B2B companies. Colleagues describe him as an insightful, dedicated, and authentic marketing and sales professional who excels at solution selling.

Beyond his primary role, Hugo is an active business coach and investor in tech and SaaS startups. He is passionate about helping other entrepreneurs navigate their growth journey and has an interest in environmental causes like The Ocean Cleanup.

Unique fact: Hugo started his 25-year entrepreneurial career from his student room without a computer.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Signal-Based Selling
His company, Stairoids, is built around helping B2B sales teams identify hidden buying intent using digital signals before a prospect makes contact.
B2B Entrepreneurship
He has over 25 years of experience building, leading, selling, and coaching B2B companies, from the initial startup phase to mature scale-ups.
Startup Mentorship
As a certified business coach and investor, he is passionate about guiding founders and helping growing tech companies succeed.

Media Appearances

HUGO has no verified media appearances

Work History

1-2025
Co-Founder at Stairoids
10-2022
Partner at Side&Kick | Boost your B2B-Marketing
1-2021
Partner at Leadgate Europe
11-2018 - 1-2021
Managing Director at Leadgate Europe
8-2016
Investor (Tech/ SaaS companies), Business Coach (startup/ scale-up) at Hugo van Diepen Business Coaching

Education

1998 - 2002
Small Business & Retail Management from Haarlem Business School
1990 - 1996
Education details unavailable from RSG

More Information

Social Presence :

Prographics :

Exp : 25 Location : The Randstad, Netherlands Job Level : Leadership Designation : Co-Founder at Stairoids
URL has been copied!

Insights For Selling To HUGO

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with HUGO is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from HUGO

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will HUGO move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can HUGO take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And HUGO

Personality Compatibility


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