Ian Crocombe

Visionary
DISC Type : Ds

Jury Service at HM Courts & Tribunals Service (HMCTS)

London, England, United Kingdom

Overview

Ian Crocombe is the CEO of Deft, where he helps global marketing and sales teams integrate AI. His career includes leading global client creative teams at Meta and running innovation labs at American Express. Described as visionary and innovative, he holds a degree in Philosophy from the University of East Anglia.

Outside of work, Ian is a father to three sons and is an avid cyclist, often biking to work in London. He has a passion for road trips and has expressed interest in exploring Europe with his family. He also enjoys supporting and helping small businesses grow.

He participated in a project to create "TF14, " a synthetic, AI-powered version of himself, to explore the future of digital identity.

Personality Overview

Direct & Assertive

Objective Evaluator

Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Marketing
As CEO of Deft, he partners with global brands like Arla Foods and Cisco to build and scale internal AI programs for their marketing and sales teams.
Digital Identity
He appeared on 'The Future of You' podcast to discuss the creation of his own "synthetic self, " exploring the use cases for digital representations.
Creative Strategy
His background includes leading creative shops at Meta, focusing on idea-led communications and increasing creative effectiveness for the world's largest advertisers.

Media Appearances

The Big Interview with Ian Crocombe of Deft. Featured in YouTube

See Now

Work History

1-2026 - 1-2026
Jury Service at HM Courts & Tribunals Service (HMCTS)
4-2020
CEO at Deft
3-2018 - 4-2020
Director, Creative Shop at Facebook
4-2016 - 4-2020
Regional Head of Creative Shop at Facebook
10-2015 - 3-2016
Head of Gaming & SMB, Creative Shop at Facebook

Education

1991 - 1994
Philosophy from University of East Anglia, Norwich
Education details unavailable from British School Paris, France

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Leadership Designation : Jury Service at HM Courts & Tribunals Service (HMCTS)
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ian

Personality Compatibility


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