Ian Greenwood

Visionary
DISC Type : Ds

Acquisition and Performance Lead at The Gym Group

London, England, United Kingdom

Overview

Ian is a results-driven digital and performance marketing expert with over 10 years of experience driving growth for major brands like The Gym Group, PizzaExpress, and American Express. He holds a BA in Business and Marketing from the University of Portsmouth. Colleagues describe him as data-driven, knowledgeable, and a competent leader.

He successfully led the planning and execution of in-housing performance channels (PPC, Paid Social) across international markets for ClearScore.

Personality Overview

Risk Tolerant

Direct & Assertive

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Performance Marketing
A core focus of his career, having led performance marketing teams at PizzaExpress, ClearScore, and American Express to drive profitable customer acquisition.
Team Leadership
Praised for his ability to hire top talent and empower his teams. He has experience managing teams of over 10 managers and analysts at American Express.
Digital Growth Strategy
Specializes in scaling customer acquisition and improving lifetime value through targeted ad spend and deep cohort analysis, having driven explosive growth in previous roles.

Media Appearances

Ian has no verified media appearances

Work History

9-2025
Acquisition and Performance Lead at The Gym Group
3-2023 - 9-2025
Head of Performance Marketing at PizzaExpress
12-2021 - 9-2022
Global Performance Marketing at ClearScore
Performance Marketing Director at American Express
Senior Manager, Digital Acquisition at American Express

Education

Ian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : Junior Designation : Acquisition and Performance Lead at The Gym Group
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ian

Personality Compatibility


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