Idan Tohami

Pioneer
DISC Type : DSI

Founder & Creative Director at Ideate Creative Studio

Tel Aviv District, Israel

Overview

Idan is a B2B technology marketing leader with over 10 years of experience in SaaS and cybersecurity. As a former CMO for companies like CloudZone and CYFOX, he excels at driving growth and brand positioning. Colleagues describe him as creative, ambitious, innovative, and energetic.

Based in Tel Aviv, Idan has a keen eye for effective and creative advertising, often sharing examples of campaigns that impress him. He has also explored the technical side of development by taking a course in creating Android applications, showing an interest in technology beyond marketing.

He has founded two of his own marketing firms, demonstrating a strong entrepreneurial drive within the tech industry.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

B2B Tech Marketing
He has over a decade of experience leading marketing for SaaS, cybersecurity, and IT services companies, focusing on pipeline growth and go-to-market strategy.
Creative Branding
His current venture, Ideate Creative Studio, focuses on branding and design. A past colleague noted he completely revamped their company's brand, making it feel young and modern.
AI in Design
His new studio explicitly blends innovative design with the latest AI tools to deliver results, indicating a professional focus on leveraging artificial intelligence in creative work.

Media Appearances

Idan has no verified media appearances

Work History

7-2024
Founder & Creative Director at Ideate Creative Studio
2-2023 - 7-2024
Chief Marketing Officer at CloudZone
4-2021 - 3-2023
Chief Marketing Officer at CYFOX
1-2020 - 5-2022
Founder at OOB IT Marketing
3-2018 - 3-2021
Director, Head of Global Marketing at Matrix IFS

Education

2009 - 2012
Bachelor's degree from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 14 Location : Tel Aviv District, Israel Job Level : Leadership Designation : Founder & Creative Director at Ideate Creative Studio
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Insights For Selling To Idan

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Idan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Idan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Idan move?

  • They are generally fast movers and can take quick decisions
  • Can Idan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Idan

Personality Compatibility


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