Ignacio Blanco, MBA

Commander
DISC Type : D

Global Service Marketing Manager at ABB

Prague, Czechia

Overview

Ignacio is a Global Marketing Manager at ABB Robotics with over 25 years of experience in B2B go-to-market strategy. He holds an MBA and excels at using interactive storytelling to simplify complex technical services for customers. Colleagues describe him as a resolutive and team-oriented project manager.

Outside of his corporate role, Ignacio is an entrepreneur developing Lokali, an online platform designed to connect travelers with local artists and curated tours. This venture reflects his passion for creating unique travel experiences and supporting local culture.

Unique fact: He is the founder of a work-in-progress travel tech platform called Lokali.

Personality Overview

Impact-Driven

Strong-Willed

Candid & Clear

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Interactive Storytelling
He emphasizes using interactive tools for "proactive storytelling, " turning complex B2B services into clear, compelling conversations at trade events and in sales meetings.
B2B Buyer Enablement
Focuses on creating buyer-centric experiences and using modern sales enablement platforms to help customers understand the value of technical solutions.
Team Collaboration
Frequently highlights the importance of teamwork in his professional posts, even quoting legendary football manager Alfredo Di Stéfano to emphasize his point.

Media Appearances

Ignacio has no verified media appearances

Work History

2024
Global Service Marketing Manager at ABB
2021 - 2023
Entrepreneur at Lokalia
2018 - 2024
Marketing Manager | Digital Transformation at Hexagon Manufacturing Intelligence
2016 - 2018
Marketing Manager — Software & Aftermarket EMEA at Hexagon Manufacturing Intelligence
2015 - 2016
Project Manager Marketing & Communications Southern Europe at Hexagon Manufacturing Intelligence

Education

2011 - 2011
Marketing & eBusiness from New York University
6-2019 - 12-2021
Master of Business Administration - MBA from ENEB - Escuela de Negocios Europea de Barcelona

More Information

Social Presence :

Prographics :

Exp : 21 Location : Prague, Czechia Job Level : Middle Designation : Global Service Marketing Manager at ABB
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Insights For Selling To Ignacio

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ignacio is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ignacio

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ignacio move?

  • If convinced, they can reach decisions quite fast.
  • Can Ignacio take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ignacio

Personality Compatibility


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