Ignacio Blanco, MBA in

Ignacio Blanco, MBA

Commander · DISC type D
Global Service Marketing Manager at ABB
📍 Prague, Czechia

Ignacio is a Global Marketing Manager at ABB Robotics with over 25 years of experience in B2B go-to-market strategy. He holds an MBA and excels at using interactive storytelling to simplify complex technical services for customers. Colleagues describe him as a resolutive and team-oriented project manager.

Outside of his corporate role, Ignacio is an entrepreneur developing Lokali, an online platform designed to connect travelers with local artists and curated tours. This venture reflects his passion for creating unique travel experiences and supporting local culture.

Unique fact: He is the founder of a work-in-progress travel tech platform called Lokali.

Read the full overview →
Experience
21 Years
Current Role
Global Service Marketing Manager
Job Level
Middle
Location
Prague, Czechia
Personality Overview

How Ignacio shows up

Impact-Driven
Strong-Willed
Candid & Clear

They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Priorities

Topics Ignacio cares about

Interactive Storytelling
He emphasizes using interactive tools for "proactive storytelling, " turning complex B2B services into clear, compelling conversations at trade events and in sales meetings.
B2B Buyer Enablement
Focuses on creating buyer-centric experiences and using modern sales enablement platforms to help customers understand the value of technical solutions.
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Career

Work history

2024
Global Service Marketing Manager
ABB
2021 - 2023
Entrepreneur
Lokalia
2018 - 2024
Marketing Manager | Digital Transformation
Hexagon Manufacturing Intelligence
2016 - 2018
Marketing Manager — Software & Aftermarket EMEA
Hexagon Manufacturing Intelligence
2015 - 2016
Project Manager Marketing & Communications Southern Europe
Hexagon Manufacturing Intelligence
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2011
Marketing & eBusiness
New York University
6-2019 - 12-2021
Master of Business Administration - MBA
ENEB - Escuela de Negocios Europea de Barcelona
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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