Ignacio is a Global Marketing Manager at ABB Robotics with over 25 years of experience in B2B go-to-market strategy. He holds an MBA and excels at using interactive storytelling to simplify complex technical services for customers. Colleagues describe him as a resolutive and team-oriented project manager.
Outside of his corporate role, Ignacio is an entrepreneur developing Lokali, an online platform designed to connect travelers with local artists and curated tours. This venture reflects his passion for creating unique travel experiences and supporting local culture.
Unique fact: He is the founder of a work-in-progress travel tech platform called Lokali.
Read the full overview →They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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