Ignacio Blanco, MBA in

Ignacio Blanco, MBA

Login to view DISC.
Global Service Marketing Manager at ABB
📍 Prague, Czechia

Ignacio is a Global Marketing Manager at ABB Robotics with over 25 years of experience in B2B go-to-market strategy. He holds an MBA and excels at using interactive storytelling to simplify complex technical services for customers. Colleagues describe him as a resolutive and team-oriented project manager.

Outside of his corporate role, Ignacio is an entrepreneur developing Lokali, an online platform designed to connect travelers with local artists and curated tours. This venture reflects his passion for creating unique travel experiences and supporting local culture.

Unique fact: He is the founder of a work-in-progress travel tech platform called Lokali.

Read the full overview →
Experience
21 Years
Current Role
Global Service Marketing Manager
Job Level
Middle
Location
Prague, Czechia
Personality Overview

How Ignacio shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Ignacio cares about

Interactive Storytelling
He emphasizes using interactive tools for "proactive storytelling, " turning complex B2B services into clear, compelling conversations at trade events and in sales meetings.
B2B Buyer Enablement
Focuses on creating buyer-centric experiences and using modern sales enablement platforms to help customers understand the value of technical solutions.
+5 more topics Login to view topics
Career

Work history

2024
Global Service Marketing Manager
ABB
2021 - 2023
Entrepreneur
Lokalia
2018 - 2024
Marketing Manager | Digital Transformation
Hexagon Manufacturing Intelligence
2016 - 2018
Marketing Manager — Software & Aftermarket EMEA
Hexagon Manufacturing Intelligence
2015 - 2016
Project Manager Marketing & Communications Southern Europe
Hexagon Manufacturing Intelligence
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2011
Marketing & eBusiness
New York University
6-2019 - 12-2021
Master of Business Administration - MBA
ENEB - Escuela de Negocios Europea de Barcelona
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other ABB Employees

Explore more public profiles from related professionals.

Marius Klein
Marius Klein
Strategy Analyst | Marketing & Sales | Electrification
ABB
 Jonathan Nie
Jonathan Nie
Systems and Controls Engineer
ABB
 Aidan Jansen
Aidan Jansen
Controls Engineer
ABB
 Kristi Mitre
Kristi Mitre
R&D Engineer II - Controls
ABB

More profiles

Discover additional public profiles from our index.

Suzanne Kellar
Suzanne Kellar
Senior Vice President, Strategic Growth
The Rawlings Company
 Andre Steinberg
Andre Steinberg
Vice President, Sales & Marketing, Energy Industries Division, Americas
ABB
 Shivani D.
Shivani D.
Talent Acquisition Partner
Hitachi Energy
 Ayushi Kesarwani
Ayushi Kesarwani
Talent Partner
Hitachi Energy
Unlock the full playbookSee exactly how to sell to Ignacio. Free, 10 seconds.