Ignacio Madero

Critic
DISC Type : C

Co-Founder at Solve

Gustavo A. Madero, Mexico City, Mexico

Overview

Ignacio Madero is the Co-Founder and Director General of Solve GCM, a financial services firm focused on providing liquidity and credit to businesses. He has a background in law and finance, having previously worked at the Secretaría de Hacienda y Crédito Público. He holds a degree from IPADE Business School.

He has expanded his entrepreneurial efforts beyond finance by launching Solve Kitchens, a venture providing shared kitchen spaces and delivery systems for food entrepreneurs. He is actively involved in hiring for his team, seeking individuals with experience in selling financial products.

He served as a legal advisor during the presidential campaign of José Antonio Meade.

Personality Overview

Critic

ROI Driven

Negotiator

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

SME Financing
His company, Solve GCM, focuses on providing financial products like payroll and SME credit, indicating a core focus on supporting small and medium-sized businesses.
Business Liquidity
Promotes financial factoring as a key service to convert commercial relationships into immediate cash flow for businesses.
Fintech Innovation
Discusses the critical role of specialized financial entities (SOFOMs) as a flexible, regulated path for fintechs to drive growth in Mexico's financial system.

Media Appearances

Ignacio has no verified media appearances

Work History

8-2023
Co-Founder at Solve
7-2020
Director general at Solve GCM
11-2019
Socio at Solve GCM
1-2018 - 7-2018
Asesor Jurídico at Campaña Presidencial José Antonio Meade
7-2017 - 1-2018
Asesor del Titular de la Unidad de Coordinación con Entidades Federativas (UCEF) at Secretaría de Hacienda y Crédito Público

Education

2012 - 2017
Licenciatura from Universidad Panamericana
10-2022 - 7-2023
Programa de Perfeccionamiento Directivo D1 from IPADE Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Gustavo A. Madero, Mexico City, Mexico Job Level : Leadership Designation : Co-Founder at Solve
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Insights For Selling To Ignacio

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ignacio is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ignacio

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ignacio move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ignacio take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ignacio

Personality Compatibility


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