Ignacio Navarro

Sharpshooter
DISC Type : DC

Marketing Director | CMO | Member of Italy Executive Team at Diageo Italia - Based in Madrid

Madrid, Community of Madrid, Spain

Overview

Ignacio has no verified overview

Personality Overview

Rigorous & Demanding

Fast But Analytical

Precise But Practical

They do not care very much about building rapport or relationships.  They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.

Topics They Care About

Ignacio has no verified topics they care about

Media Appearances

Ignacio has no verified media appearances

Work History

7-2025
Marketing Director | CMO | Member of Italy Executive Team at Diageo Italia - Based in Madrid
7-2020 - 9-2025
Souther Europe Category Marketing Director Whisky and Luxury at Diageo
1-2024 - 6-2025
European Tequila Growth Lead (in addition to Category Marketing Director S.E) at Diageo
9-2017 - 7-2020
Head of Primary Whisky, Europe at Diageo
9-2005 - 10-2007
Consumer & Customer Marketing Associate at JTI (Japan Tobacco International)

Education

PDD from IESE Business School
2001 - 2005
Licenciado from Universidad Pontificia Comillas

More Information

Social Presence :

Prographics :

Exp : 10 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : Marketing Director | CMO | Member of Italy Executive Team at Diageo Italia - Based in Madrid
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Insights For Selling To Ignacio

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ignacio is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ignacio

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ignacio move?

  • If convinced, they can reach decisions quite fast.
  • Can Ignacio take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ignacio

Personality Compatibility


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