Ingrid Sierra

Trailblazer
DISC Type : DI

Brand & Marketing Director at Zego

London, England, United Kingdom

Overview

Ingrid is a French-British marketing leader with over 20 years of experience scaling brands in fintech, loyalty, and tech. She is currently the Brand & Marketing Director at Zego, having previously served as CMO at Finfare. Colleagues describe her as an inspiring, competent, and brilliant marketing strategist with a rare ability to simplify complex challenges.

Personality Overview

Achievement-Oriented

Informal

Assertive

A combination of speed and relationship gets the best response from them.  If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Fintech and Loyalty
Her recent executive roles at Zego, Finfare, and Fancy have been focused on scaling brands and driving growth within the fintech and customer loyalty sectors.
AI in Marketing
She has completed certifications in AI, written about avoiding AI hype burnout, and advocates for a disciplined, outcome-based approach to adopting new AI marketing tools.
Go-to-Market Strategy
A core theme of her career is building GTM engines, defining product-market fit, and launching brands in competitive B2B and B2C markets like the US and UK.

Media Appearances

Ingrid has no verified media appearances

Work History

1-2026
Brand & Marketing Director at Zego
4-2025 - 9-2025
CMO at Fancy
10-2024 - 4-2025
CMO at Finfare
11-2023 - 10-2024
VP, Global Marketing at Finfare
3-2023 - 9-2024
Marketing and Strategy Advisor at TheCustomer

Education

1998 - 2002
Master from MBS School of Business
1996 - 1998
Classe Preparatoire HEC from La Nativité

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Brand & Marketing Director at Zego
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Insights For Selling To Ingrid

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ingrid is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ingrid

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ingrid move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ingrid take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ingrid

Personality Compatibility


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