Ingrid Sierra
Login to view DISC.Brand & Marketing Director at Zego
📍 London, England, United Kingdom
Ingrid is a French-British marketing leader with over 20 years of experience scaling brands in fintech, loyalty, and tech. She is currently the Brand & Marketing Director at Zego, having previously served as CMO at Finfare. Colleagues describe her as an inspiring, competent, and brilliant marketing strategist with a rare ability to simplify complex challenges.
Read the full overview →Experience
2 Years
Current Role
Brand & Marketing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview
How Ingrid shows up
Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Priorities
Topics Ingrid cares about
Fintech and Loyalty
Her recent executive roles at Zego, Finfare, and Fancy have been focused on scaling brands and driving growth within the fintech and customer loyalty sectors.
AI in Marketing
She has completed certifications in AI, written about avoiding AI hype burnout, and advocates for a disciplined, outcome-based approach to adopting new AI marketing tools.
Career
Work history
1-2026
Brand & Marketing Director
Zego
4-2025 - 9-2025
CMO
Fancy
10-2024 - 4-2025
CMO
Finfare
11-2023 - 10-2024
VP, Global Marketing
Finfare
3-2023 - 9-2024
Marketing and Strategy Advisor
TheCustomer
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
1998 - 2002
Master
MBS School of Business
1996 - 1998
Classe Preparatoire HEC
La Nativité
Social presence
Behavioral profile
DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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