Ricardo Hernandez

Inquirer
DISC Type : dc

Corporate Relations Director, Iberia at Diageo

Madrid, Community of Madrid, Spain

Overview

Ricardo has no verified overview

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Ricardo has no verified topics they care about

Media Appearances

Ricardo has no verified media appearances

Work History

10-2025
Corporate Relations Director, Iberia at Diageo
10-2022 - 10-2025
Corporate Relations Director, Southern Europe at Diageo
11-2018
Board Member at Dircom, Asociación de Directivos de Comunicación
4-2021 - 10-2021
Global Head of Communications at Iberdrola
10-2020 - 4-2021
Vice President at CAOBISCO

Education

2013 - 2013
Strategic Communications. International Perspectives from Columbia University
2000 - 2001
Executive MBA from IE Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Corporate Relations Director, Iberia at Diageo
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ricardo

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • Their decision making speed is somewhere in the middle.
  • Can Ricardo take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ricardo

Personality Compatibility


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