Ilán Schussel

Examiner
DISC Type : cs

Founder at eTrailers® by Guía — Premium Cinematic Trailers for Elite Personal Brands

Argentina

Overview

Ilán Schussel is the Founder and CEO of eTrailers® by Guía, a creative agency that produces high-impact cinematic trailers for elite personal brands. A graduate of Universidad de Palermo in Advertising, he combines luxury-level audiovisual production with a deep understanding of human psychology to create compelling, magnetic stories for his clients.

He holds a Masters in Human Potential and has explored over 29 disciplines of personal development and therapeutic work. This deep-seated interest in human insight informs his creative process. His background includes freelance work as a content creator, photographer, and graphic designer, showcasing a long-standing passion for visual storytelling.

Unique fact: Ilán is an award-winning filmmaker whose short film, “Reminiscencia, ” was recognized during his university studies for its creativity and impact.

Personality Overview

Late Adopter

Process Oriented

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Cinematic Storytelling
His agency, eTrailers®, specializes in transforming personal brands into unforgettable cinematic experiences, turning a brand's essence into a magnetic story in under 90 seconds.
Human Potential
Holds a Master's in Human Potential and has studied over 29 disciplines of personal development, using this deep human insight to inform his creative and professional work.
Personal Branding
His target clients are elite coaches, thought leaders, and visionary entrepreneurs, for whom he crafts high-impact content to elevate their personal brands.

Media Appearances

Ilán has no verified media appearances

Work History

10-2020
Founder at eTrailers® by Guía — Premium Cinematic Trailers for Elite Personal Brands
4-2020 - 3-2025
Freelance Content Creator — Personal Brands & Thought Leaders at Freelance
3-2018 - 3-2019
Freelance Graphic & Web Designer at Wifix
3-2017 - 8-2019
Freelance Photographer at GUAMA Photography

Education

2014 - 2018
Bachelor’s Degree in Advertising from Universidad de Palermo
5-2024 - 3-2025
Master in Human Potential from Expansión Institute Experiences

More Information

Social Presence :

Prographics :

Exp : 7 Location : Argentina Job Level : Leadership Designation : Founder at eTrailers® by Guía — Premium Cinematic Trailers for Elite Personal Brands
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Insights For Selling To Ilán

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ilán is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ilán

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Ilán move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Ilán take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Ilán

Personality Compatibility


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