Iliana Gonzalez Plata

Sharpshooter
DISC Type : CD

Adjacencies and Menstrual Care Leader for Latin America Femenine Care at Procter & Gamble

Campinas, São Paulo, Brazil

Overview

Iliana Gonzalez Plata is a Product Research and Design Leader at Procter & Gamble, overseeing Feminine Care for Latin America. With an MBA from IESA, she excels at translating consumer insights into new FMCG products, leveraging her broad technical knowledge in formulation and paper-based goods.

She is a dedicated mentor, recognized as "Coach of the year" for her work with the Feminine Care team. Passionate about creative collaboration, she is a certified "Lego Serious Play" facilitator, using innovative methods to foster problem-solving and drive results within her teams.

Unique fact: Iliana is a certified facilitator in Lego Serious Play, a method using Lego bricks for business strategy and creative thinking.

Personality Overview

Fast But Analytical

Thorough Evaluator

ROI Driven

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Consumer-Centric Innovation
Her career is dedicated to understanding consumer desires and translating them into successful new products, particularly within Latin American markets for P&G.
New Product Development
Leads the entire product lifecycle, from design and development to qualification plans for new laundry and feminine care products for major global brands.
Team Coaching & Leadership
Recognized internally as "Coach of the year, " she is motivated by enabling results-oriented organizations and developing talent within her teams.

Media Appearances

Iliana has no verified media appearances

Work History

3-2022
Adjacencies and Menstrual Care Leader for Latin America Femenine Care at Procter & Gamble
7-2020 - 3-2022
Femenine Care Adjacencies Exploratory Leader for Latin America at Procter & Gamble
7-2020
Latin America Laundry Product Research Leader at Procter & Gamble
Intern on Laboratory of catalyst and new solids development at IUT.RC/UCV
Intern on Operation Unit Department at School of Chemical Engineering, UCV

Education

2014 - 2017
Master of Business Administration - MBA from IESA
Engineer's degree from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 5 Location : Campinas, São Paulo, Brazil Job Level : N/A Designation : Adjacencies and Menstrual Care Leader for Latin America Femenine Care at Procter & Gamble
URL has been copied!

Insights For Selling To Iliana

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iliana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Iliana

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Iliana move?

  • If convinced, they can reach decisions quite fast.
  • Can Iliana take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Iliana

Personality Compatibility


Other Procter & Gamble Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.