Ilona Hansen in

Ilona Hansen

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Vice President, Analyst, CRM Strategy at Gartner
📍 Greater Munich Metropolitan Area, Germany

Ilona Hansen is a Vice President and Analyst at Gartner, specializing in CRM application strategies, user adoption, and AI-empowered technologies. With over 25 years of experience in sales operations and management, she is a recognized expert in Partner Relationship Management (PRM) and CRM selection processes. She holds an MBA from Clemson University.

No publicly available information was found regarding Ilonas personal hobbies or interests outside of her professional work in the technology and business sectors. Her focus appears dedicated to her extensive career in CRM and sales strategy.

Uniquely, Ilona is a qualified Paralegal in Germany, a background that complements her expertise in legal issues within sales operations and complex CRM programs.

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Experience
37 Years
Current Role
Vice President, Analyst, CRM Strategy
Job Level
Senior
Location
Greater Munich Metropolitan Area, Germany
Personality Overview

How Ilona shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ilona cares about

CRM User Adoption
Her recent focus is on moving users from merely tolerating CRM systems to genuinely loving them by untangling clunky workflows and proving value.
Generative AI in CX
Actively researches and writes about the impact of Generative AI on customer experience (CX), with a focus on improving customer productivity.
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Career

Work history

4-2021
Vice President, Analyst, CRM Strategy
Gartner
1-2015 - 4-2021
Senior Director, Analyst, CRM and PRM Technologies at Gartner
Gartner
3-2010 - 8-2014
Senior Sales Operations Manager DACH & Eastern Europe
Polycom GmbH
5-2005 - 3-2010
Sr. Sales Operations Manager
Fujitsu Technology Solutions (formerly Fujitsu Siemens Computers)
1-2002 - 4-2005
Head Training Services, Professional Services
Fujitsu Technology Solutions (formerly Fujitsu Siemens Computers)
In the press

Media appearances

Ilona Hansen | Gartner. Featured in Gartner
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Gong Named a Cool Vendor in CRM Sales by Gartner. Featured in PR Newswire
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Education
1991 - 1994
Master of Business Administration (M.B.A.)
Clemson University
1987 - 1990
Paralegal (Rechtsanwaltsgehilfin)
Rechtsanwaltskammer für den Oberlandesgerichtsbezirk München
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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