IMANE AMRHAR

Observer
DISC Type : ci

Group HR & Transformation Director at IFFCO Group

Dubai, United Arab Emirates

Overview

Imane Amrhar is a Group HR and Transformation Director at IFFCO Group with over 20 years of experience shaping HR strategies aligned with business goals. She has deep expertise in M&A integrations, having contributed to 52 deals. She is currently pursuing a Doctorate in Business Administration to deepen her research on leadership.

Imane is passionate about fostering talent and has volunteered her time to train young people in entrepreneurship. Her personal writings and public speaking engagements often touch upon the importance of finding balance, purpose, and well-being in professional life, reflecting a commitment to human-centric leadership and continuous improvement.

Unique fact: She has successfully driven the people and culture integration for a total of 52 merger and acquisition deals across diverse global markets.

Personality Overview

Value Driven

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

HR Transformation
A core theme of her career, she frequently speaks on demystifying HR transformation to align with business goals and drives this function at IFFCO Group.
AI in HR
Recently participated in a panel, "The Great Debate: Is AI the New CHRO? , " showing a current focus on technology's role in shaping the future of HR.
M&A Integration
Her profile highlights a proven track record of successfully contributing to 52 M&A deals, showcasing deep expertise in integrating people and cultures post-acquisition.

Media Appearances

IMANE has no verified media appearances

Work History

Group HR & Transformation Director at IFFCO Group
Head, HR and Workplace - MENA, TURKEY & Romania at BRF
Regional HR Head - MENA at BRF
HR Transformation Director at OCP
Compensation and Benefits Manager at Nestle S.A.

Education

Doctorate of Business Administration from International University of Monaco
1999 - 2003
Bachelor in Business Administration from Ecole Nationale de Commerce et de Gestion d'Agadir

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Group HR & Transformation Director at IFFCO Group
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Insights For Selling To IMANE

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with IMANE is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from IMANE

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will IMANE move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can IMANE take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And IMANE

Personality Compatibility


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