Imane TOUGUI

Critic
DISC Type : C

EMEA BDR at Crunchtime

United Kingdom

Overview

Imane is an EMEA Business Development Representative at Crunchtime, focusing on helping restaurant locations optimize their operations. With over five years in IT across domains like Data, AI, and Cybersecurity, she combines technical knowledge with a Masters degree in Foreign Languages Applied to Project Management to drive growth.

Outside of her tech career, Imane is an accomplished martial artist. In 2019, she competed in the JKAE Open Championship and won 2nd place in female senior individual kumite, a form of karate sparring. She also has a deep academic interest in the intersection of language and technology.

Unique fact: Imane was a recipient of the prestigious "Prix de la Vocation Internationale" in 2018, an award recognizing promising young professionals for international careers.

Personality Overview

Critic

Objective Thinker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Restaurant Operations
Her current role and social media posts focus on helping foodservice locations improve efficiency, manage costs, and use technology to operate more effectively.
Foodservice Technology
She actively discusses and promotes technology solutions, including AI, at industry events like the Fast Food & Cafe Convention to solve challenges in the restaurant sector.
EMEA Market Growth
Her entire career, from dried fruits to data integrity and now restaurant tech, has been focused on business development and expansion within the EMEA region.

Media Appearances

Imane has no verified media appearances

Work History

2-2025
EMEA BDR at Crunchtime
4-2021 - 2-2025
Data EMEA BDR at Precisely | Trust in Data
8-2020 - 3-2021
Sr. Business Development EMEA at Inside Marketing
4-2019 - 7-2020
Business Development at Inside Marketing
4-2018 - 8-2018
Business Development at FRANCE FRUITS SECS INTERNATIONAL (F.F.S.I)

Education

2016 - 2017
Master's degree in Foreign languages applied to project management from University of Sunderland
2016 - 2018
Master's degree in Foreign Languages Applied to Project Management from Université de Caen Normandie

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Junior Designation : EMEA BDR at Crunchtime
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Insights For Selling To Imane

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Imane is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Imane

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Imane move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Imane take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Imane

Personality Compatibility


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