Ina Börner

Inquirer
DISC Type : cd

Head of Sales & Market Growth DACH at Audion

Greater Hamburg Area, Germany

Overview

Ina Börner is the Head of Sales & Market Growth DACH for Audion and the CEO & Founder of NO DIRTY TALK GmbH. With over 15 years in digital marketing and ad-tech, she specializes in go-to-market strategies and building impactful business relationships, backed by a "Sales Leadership Mastery" certification.

As a member of Mission Female, Ina champions female empowerment and leadership in business. Described by colleagues as professional with a great sense of humour, she believes strongly in fostering an excellent sales culture driven by empathy and smart business offerings.

She simultaneously runs her own sales consultancy while leading market growth for an international ad-tech firm, embodying her passion for the entire digital marketing landscape.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Digital Audio Strategy
As Head of Sales at Audion, she is focused on the strategic role of digital audio for brands, believing in its power for deep audience engagement.
Empathetic Sales
She founded her company, NO DIRTY TALK, on the core belief in creating an excellent sales culture through the significant business impact of empathy.
Go-To-Market
A key theme in her professional branding and consulting work, she helped shape Audion's go-to-market strategy before officially joining the company to lead its expansion.

Media Appearances

Audion appoints Ina Börner as Head of Sales & Market Growth, DACH. Featured in ExchangeWire

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Audion strengthens its presence in Europe and accelerates its .... Featured in Podnews

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Work History

1-2026
Head of Sales & Market Growth DACH at Audion
1-2020
CEO & Founder at NO DIRTY TALK GmbH
6-2019 - 9-2022
Member at Mission Female
1-2019 - 11-2019
Director Business Development Europe at MiQ
5-2018 - 12-2018
Commercial Director DACH at MiQ

Education

Ina has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Hamburg Area, Germany Job Level : Mid-senior Designation : Head of Sales & Market Growth DACH at Audion
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Insights For Selling To Ina

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ina is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ina

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ina move?

  • Their decision making speed is somewhere in the middle.
  • Can Ina take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ina

Personality Compatibility


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