Ing. José Guillermo Serna Aguilar

Observer
DISC Type : ci

Sales Representative at Novatec Pagani SA de CV

Torreón, Coahuila, Mexico

Overview

José Guillermo is a Sales Representative for Novatec Pagani, serving the industrial, agricultural, and food sectors in northern Mexico. His background as an Agricultural and Animal Husbandry Engineer, combined with a specialty in industrial valuation, gives him a unique technical and financial perspective on client needs.

His long-term experience as Vice President of an appraisal firm, Avalúos Sern, showcases a deep expertise in valuing assets like machinery, real estate, and agricultural properties. This financial acumen complements his technical sales role, demonstrating a career built on tangible asset knowledge, from agriculture to industrial manufacturing.

Unique fact: He holds dual qualifications as an agricultural engineer and a certified industrial and real estate valuator.

Personality Overview

Example Seeker

Value Driven

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Industrial Packaging
Represents Novatec Pagani, selling plastic containers, pallets, and baskets for the automotive, agricultural, and food industries.
Poultry Equipment
His company provides specialized equipment for broiler and laying poultry, a key product line in his sales portfolio.
Asset Valuation
Serves as Vice President of Avalúos Sern, specializing in agricultural, real estate, and industrial equipment appraisals.

Media Appearances

Ing. has no verified media appearances

Work History

3-2013
Sales Representative at Novatec Pagani SA de CV
3-2010
Vice President at Avalúos Serna

Education

Ingeniero Agronomo Zootecnista from UJED / Facultad de Agricultura y Zootecnia
Especialidad en Valuacion Inmobiliaria e Industrial from Universidad Autonoma de la Laguna

More Information

Social Presence :

Prographics :

Exp : 16 Location : Torreón, Coahuila, Mexico Job Level : Junior Designation : Sales Representative at Novatec Pagani SA de CV
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Insights For Selling To Ing. José Guillermo

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ing. José Guillermo is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ing. José Guillermo

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ing. José Guillermo move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Ing. José Guillermo take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ing. José Guillermo

Personality Compatibility


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