Ingrid Rubiano

Enthusiast
DISC Type : i

Senior International Brand Manager at Audika Group, part of Demant at Demant

Copenhagen, Capital Region of Denmark, Denmark

Overview

Ingrid is a Senior International Brand Manager at Audika, part of the Demant Group. With an MBA from Hochschule Furtwangen, she drives global business growth through effective marketing strategies. Her experience spans leadership roles at Payless and adidas, managing brand and commercial initiatives across diverse markets, particularly in Latin America.

Originally from Colombia, Ingrid is passionate about Roller Dance and her dog, Bingo. She actively connects with her heritage and enjoys meeting fellow Colombians professionally. Her personal interests are deeply integrated into her work, bringing a unique and creative perspective to her professional projects.

She once project-managed a TV commercial for Audika that combined her two passions: Roller Dance and helping people hear better.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Global Brand Strategy
Her entire career, from Puma to Audika, has focused on planning and executing brand and marketing strategies across international markets, especially in Latin America and now globally.
Hearing Health
Manages brand strategy for Audika, a hearing care retailer. Her social posts show a genuine passion for helping people hear better and not taking sound for granted.
Roller Dance
A personal passion she integrated into her professional life by project-managing a TV commercial for Audika featuring Roller Dance.

Media Appearances

Ingrid has no verified media appearances

Work History

4-2022
Senior International Brand Manager at Audika Group, part of Demant at Demant
7-2016 - 7-2021
Regional Marketing Manager at Payless ShoeSource
7-2012 - 4-2014
Category Manager Women’s Training at adidas group
11-2010 - 6-2012
Trade Marketing Specialist at adidas group
10-2009 - 10-2010
Trade Marketing Executive at Puma AG

Education

2008 - 2009
Master of Business Administration - MBA from Hochschule Furtwangen
6-2005 - 12-2005
Business english from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Senior International Brand Manager at Audika Group, part of Demant at Demant
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Insights For Selling To Ingrid

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ingrid is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ingrid

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Ingrid move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Ingrid take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ingrid

Personality Compatibility


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