Iosefina Cretu

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DISC Type : CD

Integrated Informatics - Strategy & Enterprise Architecture at Roche

Basel, Basel, Switzerland

Overview

Iosefina Cretu is a global marketing and IT strategist with experience at Roche and Nokia, specializing in enterprise architecture and digital innovation. Described by colleagues as persistent, driven, and knowledgeable, she holds certifications including SAFe® 5 Agilist and is a graduate of Universitatea „Alexandru Ioan Cuza” din Iași.

As a founding member of Nokias intrapreneurial Digital Innovation group, she drove experimentation with emerging technologies like AI, VR, and AR.

Personality Overview

ROI Driven

Rigorous & Demanding

Fast But Analytical

They are not always relationship oriented.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Digital Innovation
Drove experimentation with emerging technologies like AI, VR, and AR in a past role, evaluating new ideas and managing proof-of-concept projects.
Enterprise Architecture
A core part of her expertise, she currently manages the commercial IT landscape and enables global architecture cross-alignment at Roche.
Agile Methodologies
Holds a Certified SAFe® 5 Agilist certification and has direct experience supporting the transition to and working within the SAFe framework.

Media Appearances

Iosefina has no verified media appearances

Work History

2-2022
Integrated Informatics - Strategy & Enterprise Architecture at Roche
9-2018 - 12-2021
Digital Office – Global Enterprise Architecture & Projects Delivery Manager at Nokia
8-2017 - 9-2018
Global IT – Strategy, Portfolio & EA – Digital Innovation Manager at Nokia
4-2014 - 8-2017
Chief Innovation and Operations Office (Global IT) - Vendor Management Initiatives Lead at Nokia
7-2010 - 1-2012
(HQ) Consumer Insights & Strategy - Coordinator at Kraft Foods/Mondelez

Education

2008 - 2009
Master's degree from Universitatea „Alexandru Ioan Cuza” din Iași
2004 - 2008
Bachelor's degree from Universitatea „Alexandru Ioan Cuza” din Iași

More Information

Social Presence :

Prographics :

Exp : 13 Location : Basel, Basel, Switzerland Job Level : N/A Designation : Integrated Informatics - Strategy & Enterprise Architecture at Roche
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Insights For Selling To Iosefina

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iosefina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Iosefina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Iosefina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Iosefina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Iosefina

Personality Compatibility


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